FIPP WORLD MEDIA CONGRESS 2022/

Meet the speaker: Nerisa Coetzee, Media24.

Nerisa Coetzee, World Media Congress 2022 speaker #fippcongress
Nerisa Coetzee, World Media Congress 2022 speaker #fippcongress
Author: Cobus HeylPosted:
The Di5ru.pt blog

Nerisa and Media24 colleague Minette Ferreira will be among several speakers in a block of sessions focused on innovation in magazine media at the FIPP World Media Congress, 7-9 June, Cascais, Portugal.

Nerissa and Minette will explain how Covid-19 had an outsized impact on South Africa, and how creative thinking and grit helped the magazine division innovate through the pandemic, developing a new publishing model they called “Outsource Content Production”.

Speaking to our FIPP friends ahead of Congress, Nerisa says, Our division is reaping the rewards of the interventions introduced amid the global pandemic to remain a sustainable magazine publishing business”.

She discusses the publishing environment in South Africa, and the way Media24, a division of Naspers, perhaps best-known globally for its investment in Tencent, is monetising both its mainstream and vertical niche brands. She explains how Media24 Lifestyle had recent success with advertiser-funded platforms in recent years, as well as where she sees future growth coming from.

Read the full interview with her here.

Apart from speaking, Media24 Lifestyle will have a stand in the Media Zone at Congress. Meet with them there to discuss licensing and other partnership opportunities.

***We are now nearing capacity for the venue, and with a surcharge on late registrations (from 26 May), sign up now if you still want to attend Congress.***

magazine media-focused sessions:

Agenda, 8 June:

11:15-11:40 (FIPP Stage)

  • Developing a revenue mix for the post-pandemic world – Alysia Borsa, Chief Business Officer and President of Lifestyle, and Tom Rowland, VP of International, Dotdash Meredith, USA

14:25-14:50 (FIPP Stage)

  • How magazine media in India collaborated during the pandemic to re-imagine the publishing model -Srini Balasubramanian, President, Anant Nath, General Secretary, and Manoj Sharma, Treasurer, Association of Indian Magazines, India

15:15 to 17:55 (Congress stage)

  • Modernising a 120-year-old independent magazine – Amer Safir, Editor-in-Chief and Publisher, The Review of Religions, UK
  • How the 96-year-old Vikatan Group found gold in video – Srini Balasubramanian, MD, Vikatan Group, India
  • Covid-19 and how Media24 built an innovative new production model for their magazines – Minette Ferreira, GM, Lifestyle and News, and Nerisa Coetzee, GM: Lifestyle, Media24, South Africa
  • GRAZIA: a strategic shift in fashion publishing – Daniela Sola, MD: International, Mondadori, Italy
  • Print’s premium future – Jeremy Leslie, Founder, magCulture, UK
Agenda, 9 June:

09:10-09:35 (FIPP stage):

Leadership in a time of global change – Natalia Gamero, Managing Director, Europe, Condé Nast, UK

12:35-13:00 (Congress stage)

  • The art and science of adding value to your magazine cover – Alan Centofante, CEO and Chief Strategist, Cover Rocket, and Krifka Steffey, Director of Newsstand and Media Divisions, Barnes & Nobel, USA. Interviewed by Samir Husni, Founder and Director, Magazine Center, USA
During AGenda breaks on 8 & 9 June:

Pre-recorded:

  • Extending brands across platforms while remaining steadfast in producing quality content -Yu Min, Editor-in-Chief, Aerospace Knowledge Press, China (pre-record)
  • Transforming a near century-old news magazine into fit-for-purpose for the WeChat generation -Honggu Li, Editor-in-Chief, Sanlian Life Media, China (pre-record)
  • Magazine media innovation for mobile engagement – Haitao Du, Chairman, Beijing Prominion Publishing Co, China

Useful links

We hope to see you in Cascais!