THE PLAYBOOK for HIGHER REVENUES and BETTER CUSTOMER RELATIONSHIPS

Prepare for your post-cookie world with a pre-Congress seminar on 7 June dedicated to First-Party Data (FPD) Strategies.

Driving first-party data

Driving first-party data is a top priority for media companies, particularly crucial in the next year as revenue-enabling third-party cookies are disappearing in 2023.

Di5rupt, in association with World Newsmedia Network, will host a First-Party Data Strategies seminar on Tuesday, 7 June, at the Congress Campus, in Cascais, Portugal. The seminar includes the launch of FIPP‘s first in-depth white paper on the topic.

Congress opens in the evening with networking drinks (see the Congress schedule). The First-Party Data Strategies seminar will be between 1 pm to 5 pm that afternoon.

FPD Strategies attendees will learn about:

  • How first-party data will play the most critical role in the publishing company going forward
  • Technology, talent and training needed to drive first-party data
  • Best practices in first-party data strategic and tactical development
  • How first-party data will optimise revenue, product and content streams

Learn more about the FPD Strategies speakers and host, here.

How to sign up

Already registered for Congress? Delegates can register here for FREE to also attend the seminar.

Register here if you have not booked a place for Congress yet and want to attend FPD Strategies and Congress.

Please note places will be limited to a small group of around 30 to ensure an intimate, quality experience.

Data 1

Get your tickets now

Attendance will be limited to 50 people, so book your place soon.

  • Already registered as a Congress delegate?: we charge a nominal €50 to attend this seminar to cover the costs of hosting it. Register here.
  • Others: €1,538+VAT (includes access to FPD Strategies and Congress). Register here.
Data 2

Third-party cookie disruption

WHAT YOU WILL LEARN

This seminar is a primer on what media companies need to do to prepare for the third-party cookie disruption. Attendees will learn about:

  • How first-party data will play the most critical role in the publishing company going forward
  • Technology, talent and training needed to drive first-party data
  • Best practices in first-party data strategic and tactical development
  • How first-party data will optimise revenue, product and content streams

The transformation presents an opportunity for media companies to better control their economic future but requires investment in technology and a reorganisation of structure and workflow. The switch will drive an irreversible shift from cookie-fuelled ad campaigns to content-fuelled revenue strategies and tactics.

Learn more about the FPD Strategies speakers and host, here.

About FPD Strategies

Di5rupt and Martha Williams, CEO of World Newsmedia Network, organise and host FPD Strategies.

Data 3

About / Us.

Launched in December 2021 Di5rupt (“Disrupt”) is a new business, but with a history stretching back almost a hundred years.

Co-founded by Cobus Heyl and John Schlaefli, Di5rupt will begin life in 2022 with organising and hosting the 44th FIPP World Media Congress on license. It will also offer several established training courses for media as well as commercial and content services to FIPP – Connecting Gobal Media and other third parties.

On top of these established businesses, Di5rupt will develop further 3rd party services as well as its own, proprietary products – the first a new seminar on First-Party Data Strategies.

With direct access to media and tech expertise around the world, Di5rupt taps into an extensive knowledge ecosystem in developing and delivering its product and service portfolio. 

Based in the United Kingdom, Di5rupt operates across international markets.

Cobus Heyl
[email protected]

 

Focus areas:
General management
Product
Marketing
Content services

John Schlaefli
[email protected]

 

Focus areas:
General management
Commercial sales
Strategic partnerships

Ces Jyrwa
[email protected]

 

Focus areas:
Speaker management
Updating conference site/s
Social media posts and monitoring