THE PLAYBOOK for HIGHER REVENUES and BETTER CUSTOMER RELATIONSHIPS

Prepare for your post-cookie world with a pre-Congress seminar on 7 June dedicated to First-Party Data (FPD) Strategies.

PLEASE NOTE: THIS SEMINAR IS NOW SOLD OUT

Driving first-party data

Driving first-party data is a top priority for media companies, particularly crucial in the next year as revenue-enabling third-party cookies are disappearing in 2023.

Di5rupt, in association with World Newsmedia Network, will host a First-Party Data Strategies seminar on Tuesday, 7 June, at the Congress Campus, in Cascais, Portugal. The seminar includes the launch of FIPP‘s first in-depth white paper on the topic.

Congress opens in the evening with networking drinks (see the Congress schedule). The First-Party Data Strategies seminar will be between 1 pm to 5 pm that afternoon.

FPD Strategies attendees will learn about:

  • How first-party data will play the most critical role in the publishing company going forward
  • Technology, talent and training needed to drive first-party data
  • Best practices in first-party data strategic and tactical development
  • How first-party data will optimise revenue, product and content streams

Learn more about the FPD Strategies speakers and host, here.

How to sign up

Places for this seminar are now fully booked.

Follow Di5rupt on LinkedIn for updates on seminars to come.

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Get your tickets now

Places for this seminar are now fully booked.

Follow Di5rupt on LinkedIn for updates on seminars to come.

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Third-party cookie disruption

WHAT YOU WILL LEARN

This seminar is a primer on what media companies need to do to prepare for the third-party cookie disruption. Attendees will learn about:

  • How first-party data will play the most critical role in the publishing company going forward
  • Technology, talent and training needed to drive first-party data
  • Best practices in first-party data strategic and tactical development
  • How first-party data will optimise revenue, product and content streams

The transformation presents an opportunity for media companies to better control their economic future but requires investment in technology and a reorganisation of structure and workflow. The switch will drive an irreversible shift from cookie-fuelled ad campaigns to content-fuelled revenue strategies and tactics.

Learn more about the FPD Strategies speakers and host, here.

About FPD Strategies

Di5rupt and Martha Williams, CEO of World Newsmedia Network, organise and host FPD Strategies.

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About / Us.

Co-founded by Cobus Heyl and John Schlaefli, Di5rupt (“disrupt”) is a startup but its portfolio includes brands stretching back almost a century.

In June 2022, we organised, hosted and sold out the 44th FIPP World Media Congress on license for the first time. Also in June, we launched our first proprietary product in conjunction with World News Media Network – a seminar on First-Party Data Strategies. Our second wholly-owned is Media Makers Meet (Mx3 Berlin), which focuses on innovation in B2B as special interest media verticals.

We further provide content, commercial and marketing services to 3rd parties such as for the FIPP – Connecting Global Media’s Insider events (international speaker acquisition and sponsorship sales) and Google and FT Strategies’ digital immersion weeks.

With direct access to multiple media and tech experts around the world, Di5rupt taps into an extensive knowledge ecosystem in developing and delivering its product and service portfolio. 

Based in the United Kingdom, Di5rupt operates across international markets.

Cobus Heyl
[email protected]

 

Focus areas:
General management
Finance
Product
Content & Marketing

John Schlaefli
[email protected]

 

Focus areas:
General management
Commercial sales
Strategic partnerships

Ces Jyrwa
[email protected]

 

Focus areas:
Speaker management
Updating conference site/s
Social media posts and monitoring

Carlotta Serantoni
[email protected]

Focus areas:
Partnership Sales