Agenda Day 2.

Cascais has the most beautiful promenade meandering along the Atlantic coast. Come and join Team Pugpig as we blow away the cobwebs and set you up perfectly for the day ahead. Each day we’ll offer two new routes of various distances and speeds, one walking and one running (gentle!), either towards the Estoril or into the hills. It will be fun, and you can network with colleagues along the way! We’ll publish more details closer to Congress so that you can plan accordingly. Get those trainers ready!

Meet for invitation-only sponsored breakfast clubs, arrange your own breakfast meetings, or ease your way into the day.

More details to be announced.

Florian discusses how events in Ukraine and the start of a new Cold War will make attention to ESG (Environmental, Social and Governance) topics challenging for most companies. Whereas the last few decades have seen the importance of economics over politics, more recently – and particularly now – he sees the return of politics and ideology as critical development businesses must be aware of and take into account in their planning. Join Jamil as he unpacks global developments that will affect your business, audiences, and you.

The pandemic has completely altered how we see work globally – both for those who have been in the workplace for a long time and for those just entering it.  

Generation Z in the workplace has been a major source of curiosity for a long time now, as this much-talked about generation comes of professional age. But it is about more than one generation., In this session, we will focus on how different generations can get the most out of each other, what younger generations’ expectations and needs in the workplace are, and why a post-Covid world has created a golden moment to maximise productivity, harmony and meet the needs of everyone from the newest to most experienced in your workplace.

People workshop

Nothing, not even the best ideas in the world, can succeed without the support of the staff charged with executing on those ideas. No matter where you are in the life cycle of your company, whether you’re a digitally savvy operation looking to launch a new initiative or a print-centric company looking to transform yourselves, you won’t succeed unless you have a culture that takes the human factor into account. Changes, large and small, can be uncomfortable for the staff. If you haven’t built a culture that involves staff in the change process, you’re in trouble. You face two outcomes: Your people become enthusiastic change leaders, or they can just as easily become internal saboteurs, laying booby traps and resisting change unseen but with devastating effectiveness. How do you get your team on board? How do you put yourself and your company in the best possible position to transform your company and meet your goals? We will look at how different companies in many different countries and cultures have turned loss-making companies or departments with sullen staff into profitable, happy teams meeting and exceeding goals.

Note to attendees

Roundtables and workshops are limited to a maximum of 20 participants to ensure an interactive experience, maximising value through conversation. Applications to attend will open in May.

Global expansion

With ambitions to reach 15 million subscribers, The New York Times aims to be the essential subscription for every curious person. From news to cooking to games to sports — The Times has tapped into digital innovation and leveraged an innovative ad ecosystem to support its transformation into a diversified media company with curious readers, listeners and viewers around the globe.

Web 3.0

Get a quick overview from Ciara on Web 3 is promising to be and what it is today. You will learn about the culture that is driving Web3, with decentralisation of ownership and creation, community and radical transparency key components. She will discuss how the economic structures that will affect traditional industries, and show examples of how established brands can move into Web 3, with warming up Web2/3 audiences, experimentation and collaboration.

M&A and business valuations

Owners and executives at most midsize companies only have a rough idea of what their businesses are worth. They are so focused on building and growing that they never pause to determine how much value is being created. However, knowing your value is more critical than ever. Reed Phillips has published a new book by McGraw Hill, that makes it easier for companies to find their value. Reed used insights gleaned from advising midsize companies for over 30 years as an investment banker to create a new methodology. In his book, QuickValue: Discover Your Value and Empower Your Business in Three Easy Steps, he will show you how to determine what your company is worth. Eric Schurenberg, CEO of Fast Company and Inc. said this about the book: “There is only one honest measure of an entrepreneur’s years of sweat, stress and hard work: the value of their company. That has always been devilishly hard to calculate – that is, until now…

Monetisation strategies

As privacy laws stifle the collection of user data, and third-party cookies are set to disappear in a year, media companies face yet another colossal challenge to understand and monetise their readers. This presentation will give practical ideas on how to grow first-party data, based on case studies in Martha’s latest research about how media companies are overcoming this latest disruption to their business.

Pre-record repeat: 10:50

Magazine media innovation for the mobile web

Through three cases of magazine operational innovation, including social media operation, industry research and digital marketing, this speech briefly analyzes how a variety of market-oriented magazines under Beijing Prominion Publishing Co., Ltd., a representative Chinese magazine publishing group, have made a successful transition in the era of mobile Internet.

Haitao Du
Chairman
Beijing Prominion Publishing Co., LTD

Haitao Du

Chairman

Beijing Prominion Publishing Co., LTD

China

More details to follow.

Note to attendees:

This video was recorded in Mandarin and transcribed into English.

Videos played during networking breaks were pre-recorded. There will be no audience  Q&As for these.

Pre-record repeat: 10:50

Media startup

Building TNL Media Group

How one independent media brand grew and diversified into a media, data and tech group of companies across Asia

Joey Chung
CEO and Co-founder
The News Lens

Joey Chung

CEO and Co-founder

The News Lens

Chinese Taipei

Joey earned a Master's Degree in business administration from Harvard University in 2009. In 2011, he became General Manager of Sanrio China. He then returned to Taiwan and co-founded The News Lens in 2013, one of the fastest-growing digital media groups in Asia that focuses on facts and also offers diverse perspectives of news and voices. Joey has written several books and is also a columnist for Business Weekly.

Monetisation strategies

Funke manages to generate new business with existing reach through investing in consumer journalism and content commerce. They develop their KPIs together with their customers for the cookieless world, reducing churn rate significantly and attracting new business. Launching the new consumer brand IMTEST not as a traditional media offering but as a true content vertical across every platform was hailed as one of the best recent decisions the company has made. Learn more about the why and how.. 

Markets: Europe

Lisbon has become a reference as an entrepreneurship ecosystem: investors, mentors, incubators and different startups from all over the world seek out Lisbon to launch their dreams. This did not happen overnight, and the success was built on a decade of hard work with countless players developing the value proposition. In this session, we dive into what characterises Lisbon today as an innovation hub. It’s your chance to learn from a city..

Newsletter workshop

The email newsletter is as old as internet publishing, but it has had a renaissance. We will unpack the ingredients to great newsletters — and discuss how the same principles can be applied to other publishing products.

Note to attendees

Roundtables and workshops are limited to a maximum of 20 participants to ensure an interactive experience, maximising value through conversation. Applications to attend will open in May.

Report launch: Digital subscriptions or bust 

Launching the latest Piano and FIPP Digital Subscriptions Snapshot, James Hews provides a quick overview of main lessons from this quarter’s report before we discuss subscriptions in more detail.

James Hewes
President and CEO
FIPP

James Hewes

President and CEO

FIPP

UK

Having held various positions in his 12-year stint at the BBC, James Hewes was part of the team that sold the business to private equity in November 2011. He was then Publishing Director for Top Gear, Good Food, Easy Cook and Lonely Planet Magazine and a Director of BBC Haymarket Exhibitions. He spent five years in Dubai, running Gulf News Publishing and responsible for more than 30 product areas. He launched the group’s first consumer brand in Arabic – wheels Arabic. Appointed President & CEO of FIPP in September 2017, he joined from The Art Newspaper, having been Interim CEO since December 2016. He is also a member of the Advisory Board at Dojoko, an education-focused start-up and a member of Oxford Brookes University’s Journalism Advisory Board. Day speakers

Michael Silberman
SVP Strategy
Piano

Michael Silberman

SVP Strategy

Piano

USA

Michael Silberman is SVP Strategy at Piano, the digital experience platform that empowers every team to understand and influence customer behavior. He leads Piano’s Strategic Services organization, which provides consulting to Piano customers to help them define, launch and optimize their digital businesses. In this role, Michael brings his extensive experience in media to bear on behalf of Piano’s customers, helping them accelerate their digital growth by 10X what clients achieve on their own. Clients his team has worked with have also been recognized by industry awards programs from INMA, Digiday, AdExchanger and more. Prior to joining Piano, Michael was General Manager, Digital Media at New York Media, overseeing product, technology, design, consumer marketing and business development. During his time at New York, he quadrupled digital revenue and grew audience more than tenfold, launched Vulture and The Cut as standalone sites and helped transform the company from a regional magazine to a national network of digital brands. Michael previously led digital editorial and product development at Rodale, and started his digital media career at MSNBC.com as one of the top editors, helping to launch and grow the site into one of the leading news sites of the web 1.0 era. Pre-digital (yes, there was such a thing) he was a producer at CBS News.

Panel discussion: Counteracting subscription fatigue through product extensions, bundling and other initiatives

Netflix dropped subscribers for the first time. CNN+ was shuttered. Cost of living challenges are forcing consumers to make choices. We increasingly read about ‘subscription fatigue’ and whether we have hit ‘peak subscription’. Many publishers are only at the start of their subscription journey. Others are further advanced, and are using tactics such as differential pricing, niche newsletter, new products (organic or acquired), and bundling to retain subscribers and lure new ones in. Our panel discusses the state and future of publisher subscriptions and practical steps publishers can take to continue their subscription journeys.

Michael Silberman
SVP Strategy
Piano

Michael Silberman

SVP Strategy

Piano

USA

Michael Silberman is SVP Strategy at Piano, the digital experience platform that empowers every team to understand and influence customer behavior. He leads Piano’s Strategic Services organization, which provides consulting to Piano customers to help them define, launch and optimize their digital businesses. In this role, Michael brings his extensive experience in media to bear on behalf of Piano’s customers, helping them accelerate their digital growth by 10X what clients achieve on their own. Clients his team has worked with have also been recognized by industry awards programs from INMA, Digiday, AdExchanger and more. Prior to joining Piano, Michael was General Manager, Digital Media at New York Media, overseeing product, technology, design, consumer marketing and business development. During his time at New York, he quadrupled digital revenue and grew audience more than tenfold, launched Vulture and The Cut as standalone sites and helped transform the company from a regional magazine to a national network of digital brands. Michael previously led digital editorial and product development at Rodale, and started his digital media career at MSNBC.com as one of the top editors, helping to launch and grow the site into one of the leading news sites of the web 1.0 era. Pre-digital (yes, there was such a thing) he was a producer at CBS News.

Guida Marques Pinto
Digital Innovation Director
Público

Guida Marques Pinto

Digital Innovation Director

Público

Portugal

Guida Marques Pinto is Público's Digital Innovation Director since March 2020 holding the mission to develop and manage strategic projects in line with the digital transformation of the newspaper. Público is a Portuguese case study regarding business innovation being a leader in digital subscriptions. In addition, Guida is also Board Director at INMA (International News Media Association) helping to set up and promote media and tech innovation initiatives that shape and reinvent media companies in Europe. Prior to that she had spent seven years in digital innovation and e-commerce projects at Global Media Group - after years working in research and consultancy in retail and construction in Portugal, China, Spain and UK. Guida holds an MBA from Imperial College Business School where she was Business Plan Award Finalist, in 2010. 

Linda Weg
Director of Operations
CSQ Magazine

Linda Weg

Director of Operations

CSQ Magazine

USA

Linda Weg is the Director of Operations at C-Suite Quarterly (CSQ). She oversees product and services, content management, and technology solutions. She builds brand loyalty and a dedicated audience by providing innovative digital solutions that meet the needs of CSQ's content creators and subscribers in the ever-evolving business landscape. Linda has extensive experience creating digital and in-person community experiences from her work with CSQ, a national business publication and platform, and ProVisors, one of the top professional networking groups in the U.S.

Hosted by:

James Hewes
President and CEO
FIPP

James Hewes

President and CEO

FIPP

UK

Having held various positions in his 12-year stint at the BBC, James Hewes was part of the team that sold the business to private equity in November 2011. He was then Publishing Director for Top Gear, Good Food, Easy Cook and Lonely Planet Magazine and a Director of BBC Haymarket Exhibitions. He spent five years in Dubai, running Gulf News Publishing and responsible for more than 30 product areas. He launched the group’s first consumer brand in Arabic – wheels Arabic. Appointed President & CEO of FIPP in September 2017, he joined from The Art Newspaper, having been Interim CEO since December 2016. He is also a member of the Advisory Board at Dojoko, an education-focused start-up and a member of Oxford Brookes University’s Journalism Advisory Board. Day speakers

Markets: Africa

For years, Africa has been touted as the final frontier of international media expansion. But despite the lofty words, media and tech brands are still struggling to turn them into action. So, what is the secret to successfully leveraging African content? Both on – and from – the continent? Former Spinlet CEO and now Creative Director of The Africa Soft Power Project (ASP), Nkiru Balonwu, will look at some of the obstacles facing brands in attaining success in Africa, as well as how ‘African content’ can be effectively created and leveraged for global audiences.   

Media startup

Over several years in her previous role, Catarina began developing the idea that media is local. Eventually, she decided to take the plunge, and with the help of an interesting investor in Lisbon, the so-called Capital of Dreams, created and launched Mensagem de Lisboa. In this conversation, she will share the lessons learnt and challenges overcome in launching her own local news business and tell attendees more about the present and future plans for Mensagem. Join her as she shares tales from her entrepreneurial media journey.

Product workshop

How do you design new products? How best to research your customers? What is the best way to develop their needs into a valuable proposition? How do you ensure your product delivers what they want? You will come away from this round table with practical tools for planning research for a new digital product and designing and launching it to your customers’ delight.

Media revenue models

Enders Analysis updates its thinking on reader-first media models and the growing opportunities—and tripwires—for publishers large and small.

Barnes & Noble’s Krifka Steffey have partnered with Cover Rocket’s founder Alan Centofante to build an AI-fuelled market intelligence tool for content creators. Steffey proactively works with publishers on new content ideas and helps magazines create better selling covers. B&N’s focus in 2022 is to challenge the traditional newsstand model by expanding its international title distribution, selling more higher-priced bookazines with longer shelf lives, and appealing to younger demographics while reducing returns.

Pre-record repeat: 13:00

Transforming a near century-old news magazine into fit-for-purpose for the WeChat generation

At present, the whole periodical industry moves toward digital transformation. The basic challenge we faced is how to adapt the paper knowledge into the electronic medium

At this time, we should analysis the whole supply chain of resources, production, products, channels and users,and locate the critical issues.

For Sanlian Lifeweek, the critical issue comes from the change of channel and income model, based on this problem, we are reforming our supply chain.

Honggu Li
Editor-in-Chief
Sanlian Life Media

Honggu Li

Editor-in-Chief

Sanlian Life Media

China

More details to follow.

Note to attendees:

Videos played during networking breaks were pre-recorded. There will be no audience  Q&As for these.

Pre-recorded repeat: 13:25

Extending the brand across platforms while remaining steadfast in providing quality content

In this session, Yu Min explains how the company transformed the 64-year-old Aerospace Knowledge magazine, and its new children’s version, Aerospace Knowledge Kids, across platforms without harming its excellent coverage of aeronautics and astronautics in the pursuit of clicks. Innovation took place across new media channels and formats, real-world activities and education, and in culture for a new era of media.

Min Yu
Editor-in-Chief
Aerospace Knowledge Press

Min Yu

Editor-in-Chief

Aerospace Knowledge Press

China

More details to follow.

Note to attendees:

This video was recorded in Mandarin and transcribed into English.

Videos played during networking breaks were pre-recorded. There will be no audience  Q&As for these.

Pre-record repeat: 13:00

How SANDOW Design Group developed a video streaming platform to complement their architecture and design media brands

In March of 2020, SANDOW Design Group launched DesignTV by SANDOW, an online video programming special featuring interviews with the top minds in architecture and design. In two years, the platform has evolved to a full-fledged streaming platform, serving as a hub for product launches from the largest A&D brands, trade show coverage, home tours, and much more.

Erica Holborn
CEO
Sandow Design Group

Erica Holborn

CEO

Sandow Design Group

USA

Erica Holborn is Chief Executive Officer of SANDOW Design Group, the leading resource for inspirational and informational design content and unparalleled brand-building solutions. Holborn joined SANDOW as Chief Strategy Officer in 2013, and was subsequently named President in 2016 to oversee its robust portfolio of luxury and design assets under founder, Adam Sandow. In 2020, Holborn was named CEO of the newly formed SANDOW Design Group, a powerful ecosystem of design media and services brands, including Luxe Interiors + Design, Interior Design, and Metropolis. Under her leadership, the company launched research and strategy firm, ThinkLab; DesignTV by SANDOW; and content services brands, The Agency by SANDOW – a full-scale digital marketing agency, The Studio by SANDOW – a video production studio, and SURROUND – a podcast network and production studio. In 2020, Holborn introduced SANDOW Design Group’s role as a key supporter and strategic partner to NYCxDESIGN, a not-for-profit organization committed to empowering and promoting the city’s diverse creative community.  SANDOW Design Group produces more than 150 different publications each year, hosts 350+ design events annually, and has over 13 million social media followers across its portfolio of brands. Prior to SANDOW, Holborn was President and Chief Operating Officer of TrialGraphix, a national litigation consulting firm that specializes in discovery management, trial and jury consulting, litigation technologies, and courtroom presentation services for trial attorneys, law firms, and corporate counsel at Fortune 500 companies.

Bobby Bonett
EVP, Digital and Strategic Growth
Sandow Design Group

Bobby Bonett

EVP, Digital and Strategic Growth

Sandow Design Group

USA

Bobby Bonett is a digital media leader with experience in building brands, developing content, growing audiences, driving monetization, and scaling teams. He joined the SANDOW Design Group in January 2020. As the Executive Vice President of Digital + Strategic Growth, he develops and oversees digital strategy and execution for SDG’s unique ecosystem of design media and services brands including Luxe Interiors + Design, Interior Design, Metropolis, and ThinkLab. In 2020, Bonett launched DesignTV by SANDOW, a digital video network that amassed more than 10 million views in its first year, and in 2021 he introduced The Agency by SANDOW, a boutique digital agency for the architecture and design industry. Prior to joining SANDOW Design Group, Bonett was director of global media distribution for the NBA. Before that, he spent six years at SiriusXM working in content development and marketing. Bonett began his career in the news industry at Newsday and Digital First Media. A frequent speaker and panelist at industry events, Bonett engages SANDOW Design Group’s global digital audience of 12 million+ with exceptional content every day, working with brands on compelling, impactful partnerships.

Note to attendees:

Videos played during networking breaks were pre-recorded. There will be no audience  Q&As for these.

Pre-recorded repeat: 13:25

Local Appetites for Listening

Audio is the fastest-growing format in publishing and creators are making the most of the medium’s unique emotional intimacy to create powerful performances that touch the hearts and minds of listeners everywhere. Susan Jurevics, Head of International at Audible, in conversation with James Hewes, President & CEO at FIPP, will discuss the exponential growth in listening and how audio storytelling captivates audiences and builds fanbases around the world. People’s appetites for locally relevant content in their own language continues to grow and Susan will provide insight into how Audible creates elevated audio programming through innovation and investment in local creative talent.

Susan Jurevics
Head of International
Audible

Susan Jurevics

Head of International

Audible

USA

Susan Jurevics joined Audible as VP and General Manager in 2019 and became Head of International in 2020. As Head of International at Audible, Jurevics is responsible for Audible's business outside the United States. She is also the executive sponsor of employee impact group [email protected] Audible. Jurevics is a veteran media and consumer brand executive with over 20 years of experience across leading brands such as Pottermore, Sony, Shiseido and Nickelodeon. Most recently, Susan served as Global President of bareMinerals for Shiseido. Prior to this role, Susan was based in London as CEO of J.K. Rowling’s Pottermore. She held numerous roles at Sony over the course of her 13-year tenure, pioneering Sony’s cross-company entertainment marketing function. 

Interviewed by

James Hewes
President and CEO
FIPP

James Hewes

President and CEO

FIPP

UK

Having held various positions in his 12-year stint at the BBC, James Hewes was part of the team that sold the business to private equity in November 2011. He was then Publishing Director for Top Gear, Good Food, Easy Cook and Lonely Planet Magazine and a Director of BBC Haymarket Exhibitions. He spent five years in Dubai, running Gulf News Publishing and responsible for more than 30 product areas. He launched the group’s first consumer brand in Arabic – wheels Arabic. Appointed President & CEO of FIPP in September 2017, he joined from The Art Newspaper, having been Interim CEO since December 2016. He is also a member of the Advisory Board at Dojoko, an education-focused start-up and a member of Oxford Brookes University’s Journalism Advisory Board. Day speakers

Note to attendees:

Videos played during networking breaks were pre-recorded. There will be no audience  Q&As for these.

Diversity

From the death of George Floyd to the Me-Too movement, to the increase in violence towards Asians and Asian Americans during the global pandemic, many media companies pledged to improve their diversity, equity and inclusion (DEI) initiatives in their workforce, including the promotion and hiring of more executives of colour.  Yet, many are struggling to make good on their commitments and effectuate substantive change.  What can modern media companies do more to support the growth and development of underrepresented groups?  Hear from leading media executives on their path to success and what leaders in our industry can do to achieve meaningful progress.

So, after all that, what are the priorities for building success?