Agenda day 1.

Join us as we shine the spotlight on first-party data strategies in anticipation of the end of the cookies era. Hosted by World Newsmedia Network CEO Martha Williams, several speakers from media and tech sectors will share insights. FIPP will also launch their new in-depth report on first-party data at the seminar. For more, including how to register as the seminar runs separately from Congress, visit https://di5ru.pt/event/first-party-data-strategies/.

Join us for informal networking drinks on the Congress Campus. Meet up with old friends not seen in person for a while, meet new colleagues from around the world, share stories and anecdotes, and have fun.

Settle into your hotel, do work, or wander into Cascais for dinner, this is your time. Join Pugpig in the morning for a gentle run or walk along the promenade, have breakfast and join us again at 9 am for the start of the speaker programme.

Cascais has the most beautiful promenade meandering along the Atlantic coast. Come and join Team Pugpig as we blow away the cobwebs and set you up perfectly for the day ahead. Each day we’ll offer two new routes of various distances and speeds, one walking and one running (gentle!), either towards the Estoril or into the hills. It will be fun, and you can network with colleagues along the way! We’ll publish more details closer to Congress so that you can plan accordingly. Get those trainers ready!

Meet for invitation-only sponsored breakfast clubs, arrange your own breakfast meetings, or ease your way into the day.

Media strategy

Vivendi is a global leader in culture, entertainment, media and communications with TV and cinema, advertising, magazines, books, video games, video hosting services and more. Hear from CEO Arnaud de Puyfontaine about how the group performed through the past two years, the micro and macro trends he sees instal for the wider media industry through to 2025, and how Vivendi will continue transforming its activities to face the challenges of an ever-changing landscape.

Media strategy

In 2020, Axel Springer delisted in a deal led by private equity firm KKR, investing in the future of the media and technology giant. More recently, Springer announced the acquisition of Politico, a major US coup following the earlier acquisition of Business Insider. Ralph Büchi will take us behind the scenes to understand Axel Springer’s thinking and plans in this session. Moving to what he describes as the second digital transformation, he will also touch on subjects such as the upcoming new technologies set to impact media.

Media strategy

Growth is now the big strategic goal for many media firms. The past couple of years delivered a welcome (and unexpected) boost, but that expansion was triggered by an exceptional set of circumstances. Growth from here will need different strategies, different levers. But what should they be? This session examines the options for growth – ranging from spurring faster organic growth to moving into new products, services, even sectors. Who is doing what well, and what works best when? And what muscles are needed – from competencies to culture – to deliver on growth strategies? Professor Lucy Küng sets the scene for the rest of Congress 2022.

Channel moderator: Carolyn Morgan, Consultant and Non-executive Director, Speciall Media, except for Zephr and Piano Workshops, where John Schlaefli, Co-founder, Di5rupt, will be the channel host

Monetisation: Revenue models

Find out how America’s largest digital and print publisher approaches the revenue mix for some of its most iconic brands, built on an underlying formula that helps Dotdash Meredith to sustain all-important consumer trust. Alysia will discuss how changing consumer behaviours, content, technologies drive the new revenue mix. Critically, she will explain how subscriptions won’t be the answer for most brands. She will reveal the formula underlying it all. And she will discuss the Dotdash Meredith merger, their plans, and her thoughts on the future of media in general.

Note to attendees:

This session will be pre-recorded, but Dotdash Meredith’s VP of International, Tom Rowland, will be on stage to introduce Alysia and answer audience questions.

Audience development

Reaching 400m across the globe every month through magazines, websites and events, Future Publishing has the reach and has now taken on the responsibility to ensure its content delivers for its audiences – and its shareholders.  Because good content that drives eyeballs shouldn’t have to mean spurious ‘clickbait’. Positive, accurate news and helpful content can rank just as highly. The continued rise of fake news and sponsored posts and product placement has created scepticism amongst many who seek only impartial advice and trusted content. Digital publishers know that a trusted brand can take years to foster, and seconds to destroy. 

Subscriptions workshop

In a world where personalisation is paramount and consumers have become increasingly interested in how their data is being handled, having a robust data strategy is more important than ever.

Note to attendees

Roundtables and workshops are limited to a maximum of 20 participants to ensure an interactive experience, maximising value through conversation. Applications to attend will open in May.

Monetisation: Audio

Podcast CPMs (cost per thousand) have gone through the roof since the start of the pandemic with 80% of publishers saying they will be putting more resources into podcasts. The FT has been successful in attracting new audiences globally who weren’t previously familiar with the brand or content by developing an audio strategy that appeals to both niche and broad listeners. Learn how they launched numerous audio initiatives driving advertisers, sponsors and subscribers. Alastair will discuss what content lives better in audio, making podcasts part of subscriber loyalty and retention, how to exploit the commercial opportunities and, of course, make money. Finally, he will share his thoughts on the future for publishers in the podcast space.

Diversity

In 2017 BBC News presenter Ros Atkins created a new approach to increase the representation of women in his programme’s content output. A mere 5 years on, 5050 has expanded around the world with multiple new media partners. Having first introduced 5050 in the FIPP Congress in 2019, we hear about the progress made, the partners on board, and plans for the future.

Monetisation: e-commerce

Discover how Canada’s largest English language publishing company and content studio approaches revenue generation and content integrations for some of its most iconic brands.

With the acceleration of digital transformation, this presentation reveals how the customer journey has changed along with best practices for brands that have made the switch to direct-to-consumer e-commerce and mobile platforms. This session is packed with examples of content that converts across platforms and strategies including magazine brand integrations, Amazon, e-commerce portals, retail e-stores, websites, SEO and MarTech apps.

Publishing and Product showcase

The mantra “Move fast and break things” is terrible advice for publishers, who stake their reputation every time they go to print or hit the ‘publish’ button. So how did UK media giant The Daily Mail evolve its move fast and don’t break things strategy, which saw it grow digital subscriptions 300% in little over a year? Product Director Simon Regan-Edwards shows how a small and empowered team, new technologies, and a white-hot focus on reader satisfaction led to explosive subscriber growth and helped outsmart a market packed with rivals. And, how those lessons learned can benefit any publisher big or small.

Join a collaborative session where we will work together and discuss ideas of how to grow B2B revenue through avenues such as engagement-based pricing and creating new licenses.

Note to attendees

Roundtables and workshops are limited to a maximum of 20 participants to ensure an interactive experience, maximising value through conversation. Applications to attend will open in May.

Subs platform showcase

The magazine media industry is poised for further revenue disruption and digital transformation. Though each group and their brands  will have different revenue dynamics, different timelines, and different market conditions, understanding the risks and opportunities and how to monetise digital content is key. This session outlines how magazine media can assess digital readiness and develop a roadmap for the coming years. Key topics will include: developing data-driven content strategies, understanding customer lifecycle management and persona development, managing tradeoffs in advertising and subscription revenue, intelligent paywalls, registration walls and more.  The key to your digital transformation starts with a strong roadmap aligned around a ‘north star’ KPI. We share insights from Roularta’s innovative digital transformation and data-driven monetisation strategy.

Licensing showcase

Content licensing is playing a bigger role than ever before as marketing budgets shift to invest less in influencer content and more in earned media from trusted brands. Hear from a publishing industry veteran on why now is the best time to start licensing your current content to capitalize on this shift and create a new lucrative revenue stream.

Pre-recorded session: 13:00

How SANDOW Design Group developed a video streaming platform to complement their architecture and design media brands

In March of 2020, SANDOW Design Group launched DesignTV by SANDOW, an online video programming special featuring interviews with the top minds in architecture and design. In two years, the platform has evolved to a full-fledged streaming platform, serving as a hub for product launches from the largest A&D brands, trade show coverage, home tours, and much more.

Erica Holborn
CEO
Sandow Design Group

Erica Holborn

CEO

Sandow Design Group

USA

Erica Holborn is Chief Executive Officer of SANDOW Design Group, the leading resource for inspirational and informational design content and unparalleled brand-building solutions. Holborn joined SANDOW as Chief Strategy Officer in 2013, and was subsequently named President in 2016 to oversee its robust portfolio of luxury and design assets under founder, Adam Sandow. In 2020, Holborn was named CEO of the newly formed SANDOW Design Group, a powerful ecosystem of design media and services brands, including Luxe Interiors + Design, Interior Design, and Metropolis. Under her leadership, the company launched research and strategy firm, ThinkLab; DesignTV by SANDOW; and content services brands, The Agency by SANDOW – a full-scale digital marketing agency, The Studio by SANDOW – a video production studio, and SURROUND – a podcast network and production studio. In 2020, Holborn introduced SANDOW Design Group’s role as a key supporter and strategic partner to NYCxDESIGN, a not-for-profit organization committed to empowering and promoting the city’s diverse creative community.  SANDOW Design Group produces more than 150 different publications each year, hosts 350+ design events annually, and has over 13 million social media followers across its portfolio of brands. Prior to SANDOW, Holborn was President and Chief Operating Officer of TrialGraphix, a national litigation consulting firm that specializes in discovery management, trial and jury consulting, litigation technologies, and courtroom presentation services for trial attorneys, law firms, and corporate counsel at Fortune 500 companies.

Bobby Bonett
EVP, Digital and Strategic Growth
Sandow Design Group

Bobby Bonett

EVP, Digital and Strategic Growth

Sandow Design Group

USA

Bobby Bonett is a digital media leader with experience in building brands, developing content, growing audiences, driving monetization, and scaling teams. He joined the SANDOW Design Group in January 2020. As the Executive Vice President of Digital + Strategic Growth, he develops and oversees digital strategy and execution for SDG’s unique ecosystem of design media and services brands including Luxe Interiors + Design, Interior Design, Metropolis, and ThinkLab. In 2020, Bonett launched DesignTV by SANDOW, a digital video network that amassed more than 10 million views in its first year, and in 2021 he introduced The Agency by SANDOW, a boutique digital agency for the architecture and design industry. Prior to joining SANDOW Design Group, Bonett was director of global media distribution for the NBA. Before that, he spent six years at SiriusXM working in content development and marketing. Bonett began his career in the news industry at Newsday and Digital First Media. A frequent speaker and panelist at industry events, Bonett engages SANDOW Design Group’s global digital audience of 12 million+ with exceptional content every day, working with brands on compelling, impactful partnerships.

Note to attendees:

Videos played during networking breaks were pre-recorded. There will be no audience  Q&As for these.

Pre-recorded session: 13:25

Local Appetites for Listening

Audio is the fastest-growing format in publishing and creators are making the most of the medium’s unique emotional intimacy to create powerful performances that touch the hearts and minds of listeners everywhere. Susan Jurevics, Head of International at Audible, in conversation with James Hewes, President & CEO at FIPP, will discuss the exponential growth in listening and how audio storytelling captivates audiences and builds fanbases around the world. People’s appetites for locally relevant content in their own language continues to grow and Susan will provide insight into how Audible creates elevated audio programming through innovation and investment in local creative talent.

Susan Jurevics
Head of International
Audible

Susan Jurevics

Head of International

Audible

USA

Susan Jurevics joined Audible as VP and General Manager in 2019 and became Head of International in 2020. As Head of International at Audible, Jurevics is responsible for Audible's business outside the United States. She is also the executive sponsor of employee impact group Women@ Audible. Jurevics is a veteran media and consumer brand executive with over 20 years of experience across leading brands such as Pottermore, Sony, Shiseido and Nickelodeon. Most recently, Susan served as Global President of bareMinerals for Shiseido. Prior to this role, Susan was based in London as CEO of J.K. Rowling’s Pottermore. She held numerous roles at Sony over the course of her 13-year tenure, pioneering Sony’s cross-company entertainment marketing function. 

Interviewed by:

James Hewes
President and CEO
FIPP

James Hewes

President and CEO

FIPP

UK

Having held various positions in his 12-year stint at the BBC, James Hewes was part of the team that sold the business to private equity in November 2011. He was then Publishing Director for Top Gear, Good Food, Easy Cook and Lonely Planet Magazine and a Director of BBC Haymarket Exhibitions. He spent five years in Dubai, running Gulf News Publishing and responsible for more than 30 product areas. He launched the group’s first consumer brand in Arabic – wheels Arabic. Appointed President & CEO of FIPP in September 2017, he joined from The Art Newspaper, having been Interim CEO since December 2016. He is also a member of the Advisory Board at Dojoko, an education-focused start-up and a member of Oxford Brookes University’s Journalism Advisory Board. Day speakers

Pre-recorded session: 13:00

Extending the brand across platforms while remaining steadfast in providing quality content

In this session, Yu Min explains how the company transformed the 64-year-old Aerospace Knowledge magazine, and its new children’s version, Aerospace Knowledge Kids, across platforms without harming its excellent coverage of aeronautics and astronautics in the pursuit of clicks. Innovation took place across new media channels and formats, real-world activities and education, and in culture for a new era of media.

Min Yu
Editor-in-Chief
Aerospace Knowledge Press

Min Yu

Editor-in-Chief

Aerospace Knowledge Press

China

More details to follow.

Note to attendees:

This video was recorded in Mandarin and transcribed into English.

Videos played during networking breaks were pre-recorded. There will be no audience  Q&As for these.

Pre-recorded session: 13:25

Transforming a near century-old news magazine into fit-for-purpose for the WeChat generation

As magazines transform digitally, a basic challenge Sanlian Life faced was how to adapt print expertise to an electronic environment. They analysed the whole supply chain – resources, production, products, channels and audiences – to identify critical pain points. This is how they transformed, and continues to transform, the business for the WeChat generation.

Honggu Li
Editor-in-Chief
Sanlian Life Media

Honggu Li

Editor-in-Chief

Sanlian Life Media

China

More details to follow.

Note to attendees:

Videos played during networking breaks were pre-recorded. There will be no audience  Q&As for these.

Channel moderator: Carolyn Morgan, Consultant and Non-executive Director, Speciall Media, except for Zephr and Piano Workshops, where John Schlaefli, Co-founder, Di5rupt, will be the channel host

Innovation

The new abnormal is here to stay. The business models underpinning media are at an inflexion point, and for the well-prepared publisher, opportunity abounds. This is a story about new and solid business models but also of publishers striving to build more intimate relationships with their audiences and tailor better products to reach them. INNOVATION consultants Juan Señor and Iñes Bravo will present their annual report on behalf of FIPP, Innovation in World Media, and break down the latest developments with the evolution of newsletters and audio strategies, cover the latest new media technology from Artificial Intelligence to NFTs and their impact. They look at the phasing out of 3rd party cookies and the new advertising world and review their annual 14 New Business Models, 14 Paywall Models. Finally find out what is the most important, single strategy you need not be left behind.

Note to attendees:

All delegates attending the session will receive a FREE copy of the Innovation in Media World Report 2022/23. Further copies can also be purchased directly at the reception desk. 

Showcase

Hear more from David about what digital subscribers are telling them about their purchase and reading habits.

Subscriptions workshop

The “dynamic paywall” isn’t the be-all and end-all of a successful subscription program—success in subscription requires so much more than just deciding when to stop users and ask them to pay. Instead, publishers must develop strategies to engage users at every step of the subscription journey, from casual visitors to loyal retained subscribers. Join Piano GM Nils Riise to walk through Piano’s latest benchmark data and the best practices they’ve uncovered that you can apply to your own digital customer journey.

Note to attendees

Roundtables and workshops are limited to a maximum of 20 participants to ensure an interactive experience, maximising value through conversation. Applications to attend will open in May.

Collaboration

Magazine publishers collaborated during the pandemic to evolve a set of innovative collective initiatives for addressing some of the deep structural issues the sector had been facing with respect to distribution and advertiser interest. A branded content studio called Dastaan Hub was floated, which offers brand storytelling opportunities across more than 100 print titles, 10 languages, associated websites and social media assets, with a combined reach of over 150 million. With respect to distribution, a common accredited agency network was set up to improve availability, a technology-enabled subscription platform is being created for joint marketing programs and to leverage the vast network of newspaper delivery people for magazine sales, and worked with the Indian Post to develop a new efficient delivery solution for subscription copies. Learn how the Association of Indian Magazines used the crisis as an opportunity to imagine new paradigms for rejuvenating the magazine sector.

Supply chain innovation

There are no quick-fixes for rapidly escalating costs of paper supply, printing and distribution logistics – so what are the solutions and how can publishers ensure their publications cost-effectively and sustainably reach their markets? In this discussion, we discuss not only dealing with rising costs, but also look at solutions such as technology, automation, collaboration and other initiatives publishers can take to optimise the efficiency and sustainability of their supply chains.

Sustainable journalism

The pressures on journalism and the resultant threat to democracy are greater than ever. The global north has embraced digital paywalls and subscriptions, while developing nations battle poor infrastructure and expensive mobile data. How do we understand these pressures and ensure that not only the fittest, but also those at risk – are able to find financial stability, and thrive? FT Strategies has undertaken an extensive global study into what internal and external factors contribute to the commercial sustainability of a news organisation and will share the findings of this project. 

In this session, you will hear how Mondadori’s GialloZafferano developed from a website to a profitable multi-platform food media brand – a magazine, books, TV show, blog and social media channels and a popular podcast. They will explain how they continue to innovate with a (soon-to-be-announced) cutting edge digital initiative. You will gain insight into how GialloZafferano became a comprehensive food short videos factory, with outstanding results on platforms such as Tik-Tok. And last but not least, you will learn about the launch of GialloZafferano International and their plans for European expansion in the coming year.

Showcase & fireside chat

For publishers, working with platforms is like sleeping with the devil. But no platform is alike, and there are ways in which partnerships with platforms make sense to everyone involved – content creators, content distributors, and, most importantly, end users.

Sponsor: PressReader

Independent mag showcase

12 years ago The Review of Religions was a print-only magazine. Whilst print remains its anchor, fast forward to 2022, and the magazine operates a dynamic multi-platform business with heavy focus on online, video and audio. It has launched editions in German, French and Spanish, each with its own growing portfolio. Exhibitions and events have become key pillars in its strategy and a new digital subscription strategy is due to be launched this year. From a reach of several thousand a few years ago, the magazine now reaches over 10 million users  across all its language editions and platforms. This is the story of the modern transformation of an independent magazine and the lessons learnt along the way. It includes the untapped potential for print subscribers in Africa, the importance of video in the South American market, the use of Youtube to develop a brand new audience, and the effective use of story-telling and social media campaigns to realise rapid expansion.

Pre-recorded session:15:40

Media startup

Building TNL Media Group

How one independent media brand grew and diversified into a media, data and tech group of companies across Asia

Joey Chung
CEO and Co-founder
The News Lens

Joey Chung

CEO and Co-founder

The News Lens

Chinese Taipei

Joey earned a Master's Degree in business administration from Harvard University in 2009. In 2011, he became General Manager of Sanrio China. He then returned to Taiwan and co-founded The News Lens in 2013, one of the fastest-growing digital media groups in Asia that focuses on facts and also offers diverse perspectives of news and voices. Joey has written several books and is also a columnist for Business Weekly.

Note to attendees:

Videos played during networking breaks were pre-recorded. There will be no audience  Q&As for these.

Pre-recorded session: 15:40

Magazine media innovation for the mobile web

We look at how Beijing Prominion Publishing successfully transformed for the mobile internet through three innovation case studies: industry research, digital marketing and social media operations.

Haitao Du
Chairman
Beijing Prominion Publishing Co., LTD

Haitao Du

Chairman

Beijing Prominion Publishing Co., LTD

China

More details to follow.

Note to attendees:

This video was recorded in Mandarin and transcribed into English.

Videos played during networking breaks were pre-recorded. There will be no audience  Q&As for these.

Interview with Google News Initiative, FIPP and FT Strategies’ – the organizers of GNI’s Digital Immersion Week Programme. Hear from the panel including one of the participants of the programme on how magazine media businesses should kick start their digital transformation journey. 

Magazine media innovation

The Vikatan Group is a diversified media powerhouse, renowned for its much-loved magazines, immensely popular television and OTT content and India’s largest Tamil internet destination. Srini will share his experiences on how the pandemic jumpstarted mobile journalism and its video-first approach to driving social engagement for its magazines. Learn how Vikatan harnessed the power of video to drive online growth.

Media startup

Join us as Katie takes us on a journey, from conceptualising Tortoise Media as a slow-news, newsletter and member-driven organisation to where it is today – an award winning, audio first newsroom with 55,000 paid for members.

Magazine media innovation

Covid-19 had an outsized impact on print publishing in South Africa, with magazine sales halted during nationwide lockdowns. Media houses closed, and the need for finding innovative new business models became critical. Media24 Lifestyle created a new model which they called, Outsource Content Production. The magazine brand editors play the role of content producers and they and their teams supply content for their multi-media on a contract basis. Collaboration, communication, and autonomy are key to making the model work. Media24’s insights into making this model work can help other publishers looking to adopt a similar model to innovate. Join them as they share lessons learnt, pitfalls to watch out for, and the successes and ROI proper implementation of the model brings.

Subscriptions

Hear from the former Chief Economist of Spotify and PRS for Music and author of Tarzan Economics: Eight Principles for Pivoting through Disruption, as he takes us through what he sees as the macro and micro trends set to impact on global media and discusses the challenges he sees for publishers to develop subscriptions businesses similar in scope to streaming platforms. He discusses where he believes publishers have gone wrong in the past, how they should fix it, and what they should prepare for next.

Magazine media innovation

In 2020, Mondadori launched the new graziamagazine.com platform, with the strategic aim of further expanding the brand globally, accessing new markets with targeted digital distribution and developing custom audiences to drive the purchase consideration funnel. Daniella is at Congress to share some outstanding results.

Future of media

In the ashes of the scale era, publishing is shifting to favour focused brands, often built by individuals, with real connections to communities. This will lead to smaller footprints but more sustainable businesses.