Media Makers Meet/Meet the Speaker: making profitable content for Cannes Lions, WGSN and more. HomeAbout UsAgendaSpeakersSponsorsMeetVenueBlogContact usRegistration now closed Author: Cobus HeylPosted: 23rd Sep 2022 (Updated: 23rd Sep 2022) Blog navigationPrevious Blog: More about some companies and speakers you'll meet at Mx3 Berlin [Long read]Next Blog: Meet the Speaker: Tap into huge societal shifts The Di5ru.pt blog David Davies is the Global Chief Content Officer of Ascential, the London-based intelligence business. With interest in the intersection of creativity, analysis and business, his end goal is always the same: to make money from great content. At Ascential, he works on core brands such as WGSN, Cannes Lions, Money 20/20, and Ascential Digital Commerce. At Media Makers Meet in Berlin, Germany, he will speak to a select audience about the future of events. Media Makers Meet (Mx3 Berlin) takes place on 19 & 20 October. With around two-thirds of tickets now gone, SIGN UP asap to join us there. Use the discount code “Di5rupt_20” to get 20 per cent off as part of our Meet the Speaker series. As part of our Meet the Speaker series, we asked David to answer five quick questions ahead of the event. Tell us a little about yourself. I am from Birmingham (UK); everything else is upside. Tell us about your earlier career. Like a bullet into journalism, then editing and launching magazines. And since then, events and data-driven business intelligence. Tell us about your current role. Ascential is a fascinating global business primarily focused on figuring out the future for very large global brands. We are particularly experts in advertising, product design, fintech and e-commerce. My role is to ensure our content is as strong as it possibly can be and that usually boils down to three things; talent, rigour and innovation. What are the main challenges for specialist media? I don’t think there is enough focus on building multiple revenue streams. Doing one thing really well can be just about enough, two is profitable, three can be great. Look at Netflix. Look at Future. It’s hard because focusing on one thing is so much simpler. What are the main opportunities for specialist media? See above. See who else will be at Media Makers Meet in Berlin: A list of companies, job titles and countries of people confirmed to attend A deeper look at some of the companies and speakers you will hear from Meet everyone at Media Makers Meet (Mx3 Berlin) on 19 & 20 October. With around two-thirds of tickets now gone, SIGN UP asap to join us there. Use the discount code “Di5rupt_20” to get 20 per cent off.
