Media Makers Meet/More about some companies and speakers you’ll meet at Mx3 Berlin [Long read]. HomeAbout UsAgendaSpeakersSponsorsMeetVenueBlogContact usRegistration now closed MediaMakersMeet.com Author: Cobus HeylPosted: 22nd Sep 2022 (Updated: 30th Sep 2022) Blog navigationPrevious Blog: Meet the Speaker: Why B2B and special interest media are so well positionedNext Blog: Meet the Speaker: making profitable content for Cannes Lions, WGSN and more The Di5ru.pt blog Below is an overview with more information on some of the companies and their representatives who will be at Media Makers Meet (Mx3 Berlin) (mediamakersmeet.com) in Berlin, Germany, on 19 and 20 October. We have grouped into Media Corporations and SMEs, Advisories, Agencies and Platforms. Don’t miss out on meeting them and others who will also be at Mx3 Berlin. With only up to one hundred places available, and almost two-thirds already taken, register now to secure your place. CORPORATIONS and SMEs Ascential Ascential is “the specialist information, data and e-commerce optimisation company”. It serves customers in over 120 countries, “bringing local knowledge and connections to a global customer base”. Through its multiple brands, Ascential strives to “improve commercial performance and solve problems by delivering immediately actionable information with visionary longer-term thinking.” Among the brands is Cannes LIONS. We will be joined at Mx3 Berlin by David Davies, Chief Content Officer and Executive Vice-President, Ascential, and Managing Director (Content), Cannes LIONS. He will speak about the future of events. Springer Nature Springer Nature is a “global and progressive business, founded on a heritage of trusted and respected brands” – including Springer, founded in 1842, Macmillan, founded in 1843 and Nature, first published in 1869. The group has more than 10,000 employees in 50 countries. Springer Nature advances “discovery by publishing trusted research, supporting the development of new ideas and championing open science.” They are “committed to playing our part in accelerating solutions to address the world’s urgent challenges.” Its portfolio exists of research and professional businesses and education. Arvind Iyer, Director of Technology – AI, Springer Nature, will join us at Mx3 Berlin, where he will speak about building and optimising the specialist media tech stack. Burda Principal Investments Burda Principal Investments (BPI) is a division of Hubert Burda Media. BPI offers long-term growth equity for fast-growing digital technology and media companies. The BPI team – in Munich, Berlin, London and Singapore – leverages Burda’s capital, brands and sector expertise, particularly in business expansion, internationalisation and localisation to assist entrepreneurial business scale. Investment categories include commerce and marketplaces, cyber security, FinTech, media invention, SaaS and more. See some of the brand BPI have invested in here. At Mx3 Berlin, Julian von Eckartsberg, MD, Europe at BPI, will provide insight into media and tech investment trends for 2023 and discuss what specialist media can learn from SaaS businesses. Infopro Digital Infopro Digital operates across 17 countries, has over 3,700 employees and sales in the region of €480 million. The group offers its customers and clients multi-media products and solutions, including software, trade shows, databases, digital solutions, lead generation, analysis & insight, events and training to help customers: Improve their efficiency and productivity Make informed decisions faster with better insights daily Grow revenue by generating new business and sales opportunities Katie Palisoul, Global Brand Director at Infopro Digital, will join a conversation at Mx3 Berlin about the critical drivers for revenue diversification. Vogel Communications Group With over a hundred specialist publications, digital platforms and events, Vogel Group offer business leaders and professionals in fourteen industries the critical information they need in decision-making. Focused on industry sectors in the DACH region (Germany, Austria and Switzerland), Vogel has more than 10 million B2B contacts worldwide, more than 15 million visitors to branded sites, and more than 16,000 annual event attendees. The group circulates more than 4 million trade journals per year. Multiple marketing and communications agencies form part of Vogel’s portfolio. At Mx3 in Berlin, Matthias Bauer, CEO of Vogel Communications Group, will discuss the fundamental drivers for sustainable B2B success. William Reed William Reed is “the trusted digital, high-value data and events business serving the food and drinks sector for over 160 years.” It has more than 300 employees worldwide and 24 media brands. William Reed “connect our audiences within the food and drink sector with the information, insights and relationships they need through content, events, websites, insight, exhibitions, magazines, awards and conferences.” It sends 15.5 million newsletters per month, has more than 3.5 million monthly unique users, offers 35 insight channels across retail and hospitality and more than 120 across food and drink, runs more than 200 webinars per year and has 40,000 exhibition attendees, among others. John Barnes, Chief Digital Officer at William Reed, will be at Mx3 Berlin to discuss specialist media “strategies for aggregators, platforms and other behemoths.” FT Specialist FT Specialist provides professionals with specialist insight and global intelligence from the Financial Times. It includes 17 brands, is created by 300 people worldwide and has over 250,000 subscribers. It provides “niche audience groups with information that helps them take better decisions and operate more effectively.” FT Specialist serves the needs of seven distinct audience groups through some of the oldest brands in the world, which are often market leaders. Fund Management Professionals Financial Advisors Banking Professionals Personal Investors Economic Development and Foreign Investment Professionals US Corporate Boards US Insurance Professionals Carola York, MD, Europe of FT Specialist, will be at Mx3 Berlin. She will join a conversation about core components in the digital transformation playbook. POLITICO Pro, an Axel Springer company POLITICO Pro launched in 2011 with three policy areas. Initially a US-focused business, it expanded to the European Union following a JV with Axel Springer, which now owns POLITICO outright. POLITICO’s mission “is to empower professionals on the front lines of policy with the intelligence and resources they need to stay one step ahead.” With its subscription offerings, thousands of policy teams today rely on Pro’s news, analysis, and intelligence to complete their policy work. Four fundamental values drive the organisation: Relentless Contributors Disruptors Collaborators Talent Cultivators Nick Vinocur, Editor of POLITICO Pro, will share with the Mx3 Berlin audience how to build an award-winning, subscriber-focused specialist media content strategy. Landwirtschaftsverlag Founded in 1946, Landwirtschaftsverlag has a team of 900, over 8 million monthly readers, and an annual turnover of over €115 million. Their portfolio includes 47 brands and digital services. Landwirtschaftsverlag is “passionate about farming, food and country living! That is our claim, and that is what the three major divisions of our publishing house stand for.” Alexander Drößler, Digital Products Leader of Landwirtschaftsverlag, will be at Mx3 Berlin, where he will participate in a conversation about digital transformation. The Drum The Drum covers modern marketing, agency business, creativity & the future of media. It offers a range of solutions to agencies and media. With offices in London, Glasgow, New York and Singapore, The Drum’s offerings include online, broadcast, podcast, awards and event platforms. Overall, they combine to provide “actionable insights, guidance, inspiration and solutions” and celebrate the industry. Anita Zeevalkink, Head of Digital Publishing at the Drum, will join us at Mx3 Berlin to discuss distribution strategies across owned channels. TU Media TU Media is Norway’s largest publisher of brands focused on engineering and technology. Established in 1854 as Teknisk Ukeblad, the company has nine specialist media brands delivering content, insight, events and services. It aims to drive “innovation and creativity among Norwegian technologists and engineers.” Jan Moberg, CEO of TU Media, joins us at Mx3 Berlin to discuss digital transformation. ADVISORIES: Collingwood Advisory Collingwood Advisory works with media, events, information and membership entrepreneurs on strategy, scaleup, value creation, exit planning and M&A. The team has built and sold their own companies, worked on dozens of M&A deals and ran big businesses for significant corporates. Collingwood Advisory “works exclusively for entrepreneurs. We translate best practices from corporates into tools that work for independent owners.” Daniel Pitchford, CEO of Collingwood Advisory, will and Carolyn Morgan, Scale-up Advisor and Owner of Speciall Media, will be at Mx3 Berlin. Daniel will participate in a session about M&A trends for specialist media and host a session. Carolyn will host several conversations. Grimes, McGovern & Associates Its mission is to help “buyers acquire smartly, and owners grow and exit successfully.” Established in 1959, Grimes, McGovern & Associates (formerly W.B. Grimes and Company) is one of the USA’s prominent mergers and acquisitions advisory firms for the global events, technology & digital media services industries. See some of the publishing and global events, technology and digital media transactions the company has concluded recently. Meet John McGovern, CEO of Grimes, McGovern & Associates, at Mx3 Berlin, where he will join Daniel in the conversation about M&A trends for specialist media. HBM Advisory HBM Advisory is a new consultancy created by Alan Hunter, former Head of Digital at The Times and Sunday Times and Michael Brunt, General Manager of Times Newspapers Ltd and, before that, Publisher and Chief Operating Officer at The Economist. Their client portfolio includes Future, Harvard Business Review, MIT Technology Review, Monocle, and more. Alan will join us at Mx3 Berlin to discuss strategies for developing a specialist media subscription model. He says of the opportunity for specialist media: “In many ways, specialist or niche publishers are better suited to subscriptions than broad, general interest news publishers. They typically offer precisely the kind of content people will pay for, which is unique, expert and often contains proprietary data. In addition, in the B2B market, they have the very attractive selling proposition that they will make you better at your job. It is clearly an underexploited area.” AGENCIES: Marketing Pro Group and Renewd Marketing Pro Group launched in 2014 to apply world-class, digitally-led, data-driven marketing to B2B brands. The group’s services include “marketing strategies, operations, campaigns and training for community-focused B2B brands, media owners, event organisers and professional associations.” Helen Coetzee, Founder and CEO of MPG, is also the international chair of Renewd. It is an open network for specialised subscription, membership & event professionals. Helen will join us for Mx3 Berlin to discuss innovation and future trends in B2B marketing and audience engagement. THE DEMATERIALISED and VIRTUE FUTURES – a VICE agency THE DEMATERIALISED “are creating a new reality for fashion.” Their purpose “is to converge and nurture the emerging digital fashion ecosystem providing viable new revenue streams and visceral experiences with a Web3 marketplace for authenticated virtual goods.” Alexandra Ilg, Web 3 Commerce Manager and Product Owner at THE DEMATERIALISED, will join Morten Grubak, Global Executive Creative Director at VIRTUE FUTURES – a VICE agency, at Mx3 Berlin for something slightly different: a look at how new brands are embracing the Web 3 marketplace, and to explain what specialist media can learn from them. PLATFORMS: Wondery, an Amazon Company Wondery, an Amazon company, is “a premium podcast studio known for character-driven, binge-worthy stories”, including Dr Death, Even the Rich and Business Wars, and distributing hit shows like SmartLess, among other hits. Wondery “has gained critical acclaim and commercial success for its immersive approach to sonic, emotionally driven storytelling, which helps listeners to feel the story. Its app offers personalised access to over 15,000 episodes, including its premium ad-free offering, Wondery+, where fans can get thousands of exclusive and early access to the latest episodes of Wondery’s hit shows. At Mx3 in Berlin, Declan Moore, Wondery’s Head of International, will discuss “best-in-class” podcast strategies for specialist media. The News Movement The News Movement is a “social media-first news start-up” founded by Kamal Ahmed (formerly BBC) and Will Lewis (formerly News UK). Ramin Beheshti, President and another Co-founder of The News Movement, will join us at Mx3 Berlin for a conversation about building and optimising the specialist media tech stack. Ramin was previously Chief Technology Officer and Chief Product Officer of Dow Jones. He will join a discussion about building and optimising the tech stack for specialist media. They will be joined by many more. See here for a list – as of 20 September 2022 – of all companies already confirmed to be at Mx3 Berlin. For more and to register, visit mediamakersmeet.com. We hope to see you in Berlin!