Media Makers Meet/Agenda. Our next Media Makers Meet (Mx3) will take place on 12-13 March 2024 in Barcelona, Spain. Visit mx3barcelona.com for more. HomeAbout UsAgendaSpeakersSponsorsMeetVenueBlogContact usRegistration now closed wednesday, october 19 10:00 Activity October 19 1 hour REGISTRATION and Networking Coffee 11:00 Day 1 October 19 5 minutes Welcome to Media Makers Meet 11:05 Day 1 October 19 30 minutes Reports from the M&A and research frontline: why betting on verticals is specialist media-savvy - even in uncertain economic times Hosted by 11:35 Day 1 October 19 20 minutes View from Burda on media and tech trends and investments in 2023 Hosted by 11:55 Day 1 October 19 20 minutes A changing world: Fundamental drivers for sustainable B2B media success Hosted by 12:15 Day 1 October 19 20 minutes Building and exiting a modern-day B2B media business Hosted by 12:35 Activity October 19 1 hour NETWORKING LUNCH 13:35 Day 1 October 19 5 minutes Welcome to Media Makers Meet 13:40 Day 1 October 19 30 minutes The specialist media digital transformation playbook Hosted by 14:10 Day 1 October 19 20 minutes First-party data monetisation strategies for a post-cookie world 14:30 Day 1 October 19 20 minutes Audience engagement: Is your first-party data strategy fit for purpose? Do you have one yet? Hosted by 14:50 Day 1 October 19 20 minutes International podcasting trends and the opportunity for specialist media Hosted by 15:10 Day 1 October 19 20 minutes The podcast- and newsletter-first playbook for specialist media Hosted by 15:30 Activity October 19 25 minutes NETWORKING COFFEE 15:55 Day 1 October 19 30 minutes Fundamental drivers for specialist media revenue diversification Hosted by 16:25 Day 1 October 19 20 minutes Strategies and tactics for developing your specialist media subscription model Hosted by 16:45 Day 1 October 19 20 minutes Building an award-winning, subscriber-focused specialist media content strategy Hosted by 17:05 Day 1 October 19 30 minutes Safeguarding independent media and field notes from Ukraine 17:35 Activity October 19 10 minutes Mini-break and Introduction to Round Tables and Evening Networking 18:30 Activity October 19 2hrs 30mins Market Hall Berlin for Street food Dinner and Drinks networking Note: We will have buses available to go from Fabrik 23 to the Market Hall 21:00 Activity October 19 1 hour Delegate free time / Join us for more networking at a venue to be announced thursday, october 20 08:30 Activity October 20 45 minutes MORNING NETWORKING 09:25 Day 2 October 20 5 minutes Welcome back 09:30 Day 2 October 20 20 minutes The B2B media landscape in Germany - the status quo, the challenges and the opportunities Hosted by 09:50 Day 2 October 20 20 minutes The future of events Hosted by 10:10 Day 2 October 20 30 minutes Web 3: How brands are embracing the Web 3 marketplace Hosted by 10:40 Activity October 20 20 minutes NETWORKING COFFEE 11:00 Day 2 October 20 30 minutes Round Tables Using the collective wisdom of the crowd, we split into groups to discuss a few topics core to the future of the industry. Feedback from each round table will be included in a report that will be shared with Mx3 Berlin attendees post the event. The round tables run concurrently, and we will let you know which one to go to. Round Table hosted by CredSpark Actionable First-Party Data Strategies that deepen relationships and drive revenus. Everyone in B2B is talking about the potential for First-Party (or Zero-Party) Data to level the playing field against Google, Meta and big platforms. But what are the specific, implementable FPD strategies that B2B media can use to simultaneously improve revenue and become closer and deeply relevant to their audiences? Hosted by Lev Kaye Founder and CEOCredSpark Lev Kaye Founder and CEO CredSpark USA More details to follow. Casey Cornelius Head of Client ServicesCredSpark Casey Cornelius Head of Client Services CredSpark USA More details to follow. Co-host Ashley Norris ProducerDi5rupt Ashley Norris Producer Di5rupt UK More details to follow. Round Table hosted by InsurAds Monetising Interest-based User Attention Advertising nowadays gets little of a look-in in conversations about monetisation strategies. That is understandable, considering how Big Tech gobbles up ad budgets. Specialist publishers have something many others don’t have: deep user attention to interest-driven content and strong relationships built around those interests. It makes sense to monetise this through subscriptions. But are you leaving money on the table in the process? Is there a way to monetise your users, using Attention as your metric, driving up not only Average Revenue Per Subscriber but also that significant component of users who do not become subscribers? Can AI, fed by subscriber first-party data and an attention-based ad strategy, unlock your interest-based ad revenues? Hosted by André Tomás Parreira Co-founder and CEOInsurAds André Tomás Parreira Co-founder and CEO InsurAds USA More details to follow. Co-host John Schlaefli Co-founder and Partnerships Manager, DI5rupt, and Mx3 Round Tables ConvenorDi5rupt John Schlaefli Co-founder and Partnerships Manager, DI5rupt, and Mx3 Round Tables Convenor Di5rupt UK Round Table hosted by PressReader Enabling B2B sales for specialist media B2B offers an important direct-to-consumer (corporate) sales channel for specialist media. In this round table, we will talk not only about why this channel is important, but we will highlight some success stories, as well as have an interactive conversation about how it can create a lucrative B2C sales funnel (conversion opportunity) and discuss with participants the ways in which to enable it. Hosted by Hugo Merino Montero Director, Branded EditionsPressReader Hugo Merino Montero Director, Branded Editions PressReader Canada More details to follow. Co-host James Hewes President and CEOFIPP James Hewes President and CEO FIPP UK Having held various positions in his 12-year stint at the BBC, James Hewes was part of the team that sold the business to private equity in November 2011. He was then Publishing Director for Top Gear, Good Food, Easy Cook and Lonely Planet Magazine and a Director of BBC Haymarket Exhibitions. He spent five years in Dubai, running Gulf News Publishing and responsible for more than 30 product areas. He launched the group’s first consumer brand in Arabic – wheels Arabic. Appointed President & CEO of FIPP in September 2017, he joined from The Art Newspaper, having been Interim CEO since December 2016. He is also a member of the Advisory Board at Dojoko, an education-focused start-up and a member of Oxford Brookes University’s Journalism Advisory Board. Day speakers Round Table hosted by Glide Publishing Platform Money for content from Big Tech: is it a deal with the devil, or a fair trade for publishers? As legislators worldwide explore how to enforce cash-for-content deals between Big Tech and large news publishers, the biggest brands are already getting large checks from the likes of Google. How can specialist and smaller media companies avoid being left out, and is doing a deal with Google a sustainable tactic or a route to disaster? Hosted by Denis Haman CEOGlide Publishing Platform Denis Haman CEO Glide Publishing Platform UK Denis is the CEO at Glide Publishing Platform. An experienced CEO and CTO with more than two decades of experience in UK print and digital publishing, including leading technology at News UK, Northern & Shell, and Which?. He has led multiple digital transformations at major publishers, and now leads Glide, a SaaS content management platform aimed at publishers. Rich Fairbairn DirectorGlide Publishing Platform Rich Fairbairn Director Glide Publishing Platform UK More details to follow. Robert Corbridge Head of Content IntelligenceGlide Publishing Platform Robert Corbridge Head of Content Intelligence Glide Publishing Platform UK More details to follow. Co-host Cobus Heyl Co-founderDi5rupt Cobus Heyl Co-founder Di5rupt UK Hosted by 11:30 Activity October 20 10 minutes Mini break after the Round Tables to re-set the main room before the next session starts 11:40 Day 2 October 20 20 minutes Distribution strategies for B2B media across owned channels Hosted by 12:00 Day 2 October 20 20 minutes Innovation and future trends in B2B marketing and audience engagement Hosted by 12:20 Day 2 October 20 20 minutes The people question: What the next generation of media workers and customers want Hosted by 12:40 Day 2 October 20 20 minutes The business value of being a product-lead organisation Hosted by 13:00 Day 2 October 20 15 minutes So, what now? Thats a wrap for the Mx3 Berlin 2022 speaker programme. Neil Thackeray wraps it up for us with thoughts from Mx3 Berlin and considerations for operating in increasingly volatile markets. Join us for our final networking lunch afterwards to discuss these (or whatever else you’d like to discuss!). Thank you from Di5rupt on behalf of 13:15 Activity October 20 45 minutes Mx3 BERLIN NETWORKING LUNCH FIPP INSIDER thursday, october 20 14:00 FIPP Insider October 20 5 minutes Welcome to FIPP Insider Germany 14:05 FIPP Insider October 20 25 minutes Why magazine media had it easy … and why the future is exciting Hosted by 14:30 FIPP Insider October 20 25 minutes Topic to be announced soon Hosted by 14:55 FIPP Insider October 20 25 minutes Display advertising is dead. Long live attention-based advertising Hosted by 15:20 Activity October 20 25 minutes NETWORKING COFFEE 15:45 FIPP Insider October 20 25 minutes An update on content consumption trends: pre-pandemic, mid pandemic, and post-pandemic – and diving into what this means to content creators today More to be announced soon. Hosted by 16:10 FIPP Insider October 20 25 minutes Building a resilient, independent, print-led specialist media business Hosted by 16:35 FIPP Insider October 20 25 minutes Transforming BILD into a modern-day media brand across print, digital and TV Hosted by 17:00 FIPP Insider October 20 5 minutes Thank you & hope to see you again soon