Meet the Speaker: Tap your audience's desire for learning

Professional, passionate audiences have a real demand for learning, and this, says Katie Palisoul, Global Brand Director at Infopro Digital, remains a significant opportunity for specialist media.

Katie will be one of our speakers at Media Makers Meet (Mx3 Berlin) on 19 & 20 October, where she will join a discussion on diversifying B2B revenue models. Learn more about Katie below, but first, allow us a quick advertising break!

Save 20 per cent on Mx3 Berlin tickets

You can now sign up for the event with our special Mx3 Berlin Speaker Offer, giving a discount of 20 per cent on the standard rate.

Sign up here (note: places are limited to just one hundred attendees, so if you want to attend, we advise not to leave registration too late).
Use the discount code “Di5rupt_20“. (When you click on “Tickets” on the registration page, note “Enter promo code” in blue font directly above the header “General Admission”. Enter the code there for the discount).
Note that tickets are limited to one hundred, so ensure you get a pass by signing up early!

Time to get back to Katie and our five quick questions for her…

Tell us a little more about yourself.

I’m a US native, but I’m about to reach the point where I’ve lived in the UK longer than in the US. I work within the Risk Global division of InfoPro Digital as a Global Brand Director. I enjoy the variety of running a group that generates revenue from several diverse verticals. Outside my day job, I shuttle around two small people from swimming to football to hockey etc. You’ll find me either in a park or the Brixton Academy in London on the weekends.

Tell us about your earlier career.

I started my media career selling international companies into Russian and German exhibitions, Seafood Russia being one of my favourites. From there, I moved into the world of specialist B2B media brands, working as the commercial director of several titles. I then moved into the publisher/global brand director role.

Tell us about your current role.

Currently, I run WatersTechnology, a specialist group that informs capital market participants about data and technology needs. I look after the P&L of the group and set its growth strategy. I love the variety of working across all the business areas – no meeting is the same.

What are the main challenges for B2B/special interest media verticals?

Growing and engaging audiences. It’s not a new challenge but an ongoing one that grows with complexity. We are in a world where people want to turn down the number of emails they receive and understand that their information is a commodity. As information providers, we need to be sensitive and understand these needs when developing audience growth strategies and how we use that information.

What are the main opportunities for B2B/special interest media verticals?

There is a real demand to learn, understand and consume information. This can only benefit our market as the provider of these elements. All we need to do is listen to our customers and add value.

About Media Makers Meet (Mx3 Berlin)

Mx3 Berlin is an English-medium international event on 19 & 20 October, hosted at Fabrik23 in Berlin, Germany.

It is off-the-record, allowing participants to freely speak their minds about challenges, opportunities and solutions for the sector. It will include fireside chats, panel discussions, round tables, and networking opportunities.

See the draft agenda here
See the speakers so far confirmed here

Attendance will be limited to just a hundred participants to ensure a highly interactive, participatory event where speakers and attendees contribute alike to the success of the event.

Di5rupt organises and hosts the event with Deutsche Fachpresse, the German B2B Media Association, and MVFP, the German Free Press Media Association (previously VDZ), as the local media partner. Read more about the organisers here.

For more and to sign up

For more about the event and to sign up, go to mediamakersmeet.com. Don’t forget to use the discount code Di5rupt_20 to claim your 20 per cent off the standard ticket rate!