FIPP WORLD MEDIA CONGRESS 2022/Which media monetisation strategies are proving successful? (Pssst, and how to save on Congress tickets with 7 days left). HomeScheduleAgenda day 1Agenda Day 2SpeakersSponsorsVenueNewsSold Out Author: Cobus HeylPosted: 20th Apr 2022 Blog navigationPrevious Blog: On Substack: How to find lucrative sub-niches in your primary audienceNext Blog: Meet the speaker: Jacqueline Loch, St. Joseph Communications The Di5ru.pt blog Which are the monetisation strategies that are working for media businesses? What are the strategic success stories from media businesses around the globe – and who has first-hand experience of what to avoid? You can hear the answers at the World Media Congress 2022, held in just under 2 months. Or you can miss out. Two full days, numerous opportunities From June 7th to 9th, media businesses from around the globe will be at FIPP World Media Congress, sharing their knowledge and experience of monetising strategies. Speakers from businesses including Vivendi, Dotdash Meredith and Hearst will lead sessions on general monetisation strategy. And speakers from multiple countries and specialisms will share their insights and recommendations. ***There is now only one week left to save with our Congress Early Bird offer*** Save €600/ticket if you sign up by 27th April Follow the money Monetisation strategies are relevant to every aspect of a media business, from customers to content and everything in-between. This is a taster of the monetisation topics and speakers at the World Congress 2022 Revenue models: Juan Señor and Iñes Bravo review their annual 14 New Business Models, 14 Paywall Models. Subscriptions strategies: Will Page, former Chief Economist of Spotify, will share where he believes publishers went wrong with subscrip6ons in the past – and his thoughts on how to fix it. Advertising: Funke One’s Chris6an Siebert will tell you how they moved from selling adver6sing to selling leads – and why it worked Monetising podcasts: Alastair Mackie from The Financial Times shares how they have cracked the code with their podcasts bouquet. E-Commerce: Jacquie Loch from SJP Content will discuss how content and e-commerce can form a perfect symbiosis, adding to your revenue model AI and printed magazines: Barnes & Noble’s Krifka Steffey and Cover Rocket’s founder Alan Centofante talk about their AI-fuelled market intelligence tool which helps publishers create better-selling magazine covers. Save €600 – NOW There is now only one week left to save with our Early Bird offer. Buy your tickets to FIPP World Congress by April 27th and save €600 per ticket. Save €600/ticket – offer closes 27th April For more, including the full schedule and list of confirmed speakers, visit the Congress website. We hope to see you at Congress 2022! Congress at a glance: Agenda with two speaker stages and a workshop area More than 65 top-notch international speakers Access to session recordings after the event Attendees from at least 25 countries Two leading publisher and tech expo areas Two smoothie and networking bars Two evening networking events Networking coffee and lunches Several dedicated meeting spaces The Pugpig running/walking club VIP lunches and dinners Delegate free time to explore Cascais Wonderful scenery Sunshine (fingers crossed!)
