Congress Partner Insight: Hearst Magazines International.

At the FIPP Congress 2023 in Cascais, Portugal, delegates will have the opportunity to meet representatives from FIPP’s partner companies.

Here is a quick primer Q and A with the team from Hearst Magazines International.

Who are you and what do you do within your company?

Carolina Wood: Marketing Manager, Hearst Magazines International

Will Salmon: Associate Director, Global Brand Development, Hearst Magazines International

Ali Abelson: Vice President, Global Brand Development, Hearst Magazines International

We are responsible for expanding the global footprint of Hearst’s iconic brands—including Cosmopolitan, Harper’s Bazaar, Men’s Health, Women’s Health, Good Housekeeping, Esquire and many more—across our network of eight owned & operated businesses, nine joint ventures, and 40+ additional license partners around the world. We are here to continue growing and innovating our brands, locally and globally, through strong multiplatform collaborations and strategic licensing partnerships with media owners and publishers.

What does your company do? What type of businesses do you help/work with?

We entertain, inspire, inform, and empower audiences in 45 countries with 70+ trusted media brands and brand extensions. We bring award-winning content, franchises, and experiences to life for engaged communities across the globe through a digitally-led, multiplatform strategy that includes print as an important part of our history and future. As we work to maximise the reach of our global content, we also recognise the power of local content and the need to invest in local talent to attract and engage an audience. 

With over 135 years of experience, Hearst continues to innovate and set the standard in media: we produced the world’s first AI cover and have published important stories in print and online, including interviews with Ukrainian teens about the war and a collection of stories from people living with invisible disabilities. In 2022, we ramped up our video production and created thousands of videos across our sites and social channels, generating billions of views. We pride ourselves on our robust e-commerce strategy that connects millions of consumers with the products they need. We support women’s business start-ups, mental health awareness, and so much more. This trailblazing legacy is why we are the world’s leading media partner, offering powerful brand opportunities across our global portfolio to advertisers and licensing partners, with unparalleled scale and commitment to quality. 

We work with innovative and high-calibre media partners, journalists, talent, advertising partners, industry experts, technology leaders, and multiplatform publishers to drive successful, profitable businesses around the world.

What type of people/companies are you hoping to meet?

We are looking to meet media owners, publishers, digital innovators, and industry thought leaders who will strategically partner with us as we grow and steward our brands globally.

What do you think will be the key topics of conversation around the Congress?

Year after year, it seems there’s no shortage of trends or topics to discuss when it comes to our ever-changing industry. Which revenue streams will prove to be the most reliable and profitable in the next five years? What is the role and responsibility of a brand in a moment where there is high distrust of media? With AI becoming increasingly prevalent, what does the future look like for content creation and the overall media industry? How are businesses and consumers being impacted by the pandemic today? All of this and more will surely be top-of-mind and conversation at this year’s Congress.

Further opportunities

Learn more about Hearst Magazines International here.