Pleased to announce the next Google course with FT Strategies and FIPP.

We are pleased to be working with FT Strategies and FIPP again to bring you the next Google Digital Immersion Week, online from 21-25 February.

The course starts on the 21st is for magazine media executives in Europe. There are places for 10-12 people on the programme. Apply to attend here. Note: choose the option “Digital Immersion for Magazines” to apply for the right programme.

About Digital Immersion Week

Digital Immersion Week is a specialist five-day course for operational managers in magazine media in Europe.

FT Strategies and DI5rupt have co-developed the content for Google and FIPP. It includes case studies from the FT and leading magazine media experts.

With Q&A opportunities and one-to-ones with our hosts, the highly interactive programme runs from 10 am to 6 pm CET every day. Note: It includes breaks for participants to attend to their day-to-day business.

• Day 1: Beginn your digital product transformation and define the objectives you want to achieve;
• Day 2: Build your readership by developing data-driven personas;
• Day 3: Deepen engagement with data-driven engagement tactics; 
• Day 4: Build a reader revenue monetisation strategy utilising the above; and 
• Day 5: Drive the change by developing your draft North Star and objectives.

The hosts for the programme are FT Strategies’ Maciej Bugala and Quested Consulting’s Alastair Lewis.

Guest lecturers include:

• James Hewes, President and CEO, FIPP;
• Jon Slade, Chief Commercial Officer, FT;
• Martha Williams, CEO, Newsmedia Network, USA;
• Renee Kaplan, Head of Digital Editorial Development, FT
• Andrea Davis, Non-Executive Director, Scale-Up Advisor, and Consultant;
• Darren Joffee, Commercial Finance Director, FT; 
• Markus Grindel, Managing Director, GlobalBrand Licensing, Condé Nast International; with
• 2-3 more to be added

A reminder: places for the programme are limited to 10-12 people, so apply now.