Our first Substack, with John Wilpers.

John Wilpers (Katahdin Media Management) wrote our very first Substack, Wilpers’ Media Tonic, which aptly focuses on the value of vertical newsletters.

“Just guessing here,” writes John, “but there’s a good chance you’re leaving money on the table with your newsletter strategy. Presuming, of course, you have one. No matter what kind of publisher you are — large or small, B2C or B2B, niche-focused or general interest — you should not only have a newsletter, you should also have multiple newsletters for all the sub-niches in their niche. And don’t say you’re already too niche to have any sub-niches. No such thing.”

Read (and subscribe to – it’s free!) the full newsletter here.

In the meantime, we will figure out how to make the most of Substack for you, while John focuses on sharing real media solutions for real media challenges. No fluff. No BS. Just business.

Join us on the journey!