Data & Di5ruption Study Tour Hamburg / Berlin. Hamburg and Berlin lead the way for Germany’s and Europe’s digital and data transformation in the media industry. This fast-paced, two-day study tour will highlight the best of Hamburg’s and Berlin’s media shifters, including the likes of Axel Springer’s BILD and WELT; RTL Data; RTL Publishing’s Gruner+ Jahr; Funke Medien; and Deutsche Welle. The study tour delegation will learn from the most impressive minds in German media, imparting their innovation inspo about first-party data collection; GDPR and the privacy imperative; how to engender trust in media; building data-driven products; and how to build the digital media company of the future, brick by brick. Introduction The tour will give participants a rare opportunity to visit some of the most innovative, data-driven media companies on the planet, and hear from some of the most forward-thinking practitioners, through case studies from data scientists, commercial directors, chief digital and data officers, innovation lab directors, product developers and business executives at each company. Target audience Media company executives and decision-makers with a remit for digital transformation; data-led product and revenue development; content and audience expansion; and other innovations at their media companies. What you’ll learn: The group of executives will learn about best practices in data-driven revenue strategy, emerging revenue streams, product development and data products and process through the lens of case studies from top data scientists, commercial directors, data analysts, product developers, and business strategists at each host company. TOUR SCHEDULE / Hamburg. 15:00 Sunday, October 16 October 16 3 hours Check in to hotel. Hotel details to be announced. 18:00 Sunday, October 16 October 16 1 hour Welcome drink and introductions Venue to be announced. 06:30 Monday, October 17 October 17 1hrs 30mins Breakfast Breakfast included. 08:30 Monday, October 17 October 17 30 minutes Meeting point Empire Riverside Hotel lobby Bernhard-Nocht-Strasse 97, Hamburg, HH, 20359 09:00 Monday, October 17 October 17 3 hours Travel to Funke Medien Group Location: Großer Burstah 18-32, Hamburg, Germany Presentation: The connection between content and commerce: how FunkeOne is leveraging its vast reach with its Germany wide regional media brand with high trust among its users. FunkeOne was able to leverage these positives and sell leads to products based on product reviews written by Funke Medien journalists. What you’ll learn: New revenue streams, and how to develop a recommendations/affiliate business, digital and data innovation strategy, product development strategy, content optimisation, and more. Speakers to be announced. 12:00 Monday, October 17 October 17 2 hours Lunch and walk to second study tour stop 14:00 Monday, October 17 October 17 3 hours Afternoon visit Speakers to be announced. 17:00 Monday, October 17 October 17 2hrs 30mins Travel to Berlin by first class train, with dinner TOUR SCHEDULE / Berlin. 19:30 Monday, October 17 October 17 1hrs 30mins Check in to the Mx3 Conference Hotel Hotel details to be announced. 06:30 Tuesday, October 18 October 18 1hrs 30mins Breakfast Breakfast included. 08:30 Tuesday, October 18 October 18 30 minutes Meeting point Hotel details to be announced. 09:00 Tuesday, October 18 October 18 3hrs 30mins Travel to study tour stop Location: Deutsche Welle, Voltastraße 6, 13355 Berlin, Germany Presentation: More details to be announced soon. What you’ll learn: How to build a new product development strategy How to power an experimentation culture How DW’s Innovation Lab drives transformation throughout DW How data are used throughout DW in editorial, marketing, advertising, subscriptions now and in the future More speakers to be announced. 12:30 Tuesday, October 18 October 18 1hrs 30mins Lunch and travel to fourth study tour stop Lunch venue to be announced. 14:00 Tuesday, October 18 October 18 3 hours Travel to Axel Springer Location: Strasse 65, Berlin, 10888, Germany Presentation: More details to be announced. What you’ll learn: How to drive profits in advertising and e-commerce How to build new products to delight the audience and grow profits How global acquisitions like Insider and Upday have delivered trust and profits How Axel Springer leads the way on data-driven products and processes How WELT and BILD are leaders in journalism innovation More speakers to be announced. 17:00 Tuesday, October 18 October 18 1 hour Discussion about study tour learnings; Wrap-up Register / for the Study Tour. Cost The all-inclusive price is €3,000, which includes access to all meetings, one night at event hotel in Hamburg and one night in Berlin; transportation from Hamburg to Berlin; breakfast at hotels; lunch on both tour days, dinner and cocktails on Sunday evening, dinner on Monday. Study Tour participants get a 20% discount on Mx3 Conference registration. Cancellations No refunds or credits are granted after October 1, 2022. Weather Expect Berlin and Hamburg temperatures between 7°C and 14°C. Rain is possible. Pack for autumn weather. Attire Casual Register Event producer contact: Martha Williams [email protected] marthastonewilliams World Newsmedia Network