Hamburg / Berlin.

Hamburg3

Hamburg and Berlin lead the way for Germany’s and Europe’s digital and data transformation in the media industry. This fast-paced, two-day study tour will highlight the best of Hamburg’s and Berlin’s media shifters, including the likes of Axel Springer’s BILD and WELT; RTL Data; RTL Publishing’s Gruner+ Jahr; Funke Medien; and Deutsche Welle.

The study tour delegation will learn from the most impressive minds in German media, imparting their innovation inspo about first-party data collection; GDPR and the privacy imperative; how to engender trust in media; building data-driven products; and how to build the digital media company of the future, brick by brick.

Introduction

The tour will give participants a rare opportunity to visit some of the most innovative, data-driven media companies on the planet, and hear from some of the most forward-thinking practitioners, through case studies from data scientists, commercial directors, chief digital and data officers, innovation lab directors, product developers and business executives at each company.

Target audience

Media company executives and decision-makers with a remit for digital transformation; data-led product and revenue development; content and audience expansion; and other innovations at their media companies.

Berlin4
Hamburg7
What you’ll learn: 

The group of executives will learn about best practices in data-driven revenue strategy, emerging revenue streams, product development and data products and process through the lens of case studies from top data scientists, commercial directors, data analysts, product developers, and business strategists at each host company. 

 

TOUR SCHEDULE / Hamburg.

15:00

Sunday, October 16 October 16 3 hours

18:00

Sunday, October 16 October 16 1 hour

06:30

Monday, October 17 October 17 1hrs 30mins

08:30

Monday, October 17 October 17 30 minutes

09:00

Monday, October 17 October 17 3 hours

12:00

Monday, October 17 October 17 2 hours

Lunch and walk to second study tour stop

14:00

Monday, October 17 October 17 3 hours

17:00

Monday, October 17 October 17 2hrs 30mins

Travel to Berlin by first class train, with dinner

TOUR SCHEDULE / Berlin.

19:30

Monday, October 17 October 17 1hrs 30mins

06:30

Tuesday, October 18 October 18 1hrs 30mins

08:30

Tuesday, October 18 October 18 30 minutes

09:00

Tuesday, October 18 October 18 3hrs 30mins

12:30

Tuesday, October 18 October 18 1hrs 30mins

14:00

Tuesday, October 18 October 18 3 hours

17:00

Tuesday, October 18 October 18 1 hour

Discussion about study tour learnings; Wrap-up

Register / for the Study Tour.

Cost

The all-inclusive price is 3,000, which includes access to all meetings, one night at event hotel in Hamburg and one night in Berlin; transportation from Hamburg to Berlin; breakfast at hotels; lunch on both tour days, dinner and cocktails on Sunday evening, dinner on Monday. 

Study Tour participants get a 20% discount on Mx3 Conference registration.

Cancellations

No refunds or credits are granted after October 1, 2022.

Weather

Expect Berlin and Hamburg temperatures between 7°C and 14°C. Rain is possible. Pack for autumn weather.

Attire

Casual

Event producer contact:

Martha Williams
[email protected]