The MIT Technology Review is one of the oldest titles in the publishing industry with an archive that runs back over 124 years.

One of the reasons the title has both survived and indeed prospered for so long is its willingness to adapt to new publishing paradigms.

At  FIPP Congress 2023, Elizabeth Bramson-Boudreau, the brand’s CEO & Publisher will be outlining how the title’s Digital-First, Multi-Platform transformation has enabled MIT Technology Review to reinvent itself in the 2020s.

In this interview Elizabeth talks about:

  • The implications of the ad slow-down for publishers
  • Why she believes that media companies need to re-think innovation

At FIPP World Media Congress in Cascais, Portugal, on 6-8 June, Elizabeth will be going into greater depth explaining how her brand has evolved in recent years.

For specially discounted tickets click here.

Here she responds to our rapid-round questions.

Who are you? And what is your role in the media/publishing? 

 I am the CEO & Publisher of MIT Technology Review, a world-renowned, independent, non-profit media company whose insight, analysis, reviews, interviews, and live events explain the newest technologies and their commercial, social, and political impact.

What have been the highlights of your career in media/publishing so far? 

I have spent the past 5+ years transforming MIT Technology Review from a print-mostly, legacy brand into a multi-platform, digital brand with a global audience and impact. Over those years the business has more than doubled in size! It has been a lot of work! :-)

Prior to this company, I worked for six years at The Economist Group in London where I was involved in a number of initiatives to build the company’s B2B portfolio and expand into new growth areas.

What do you see as the three key trends in the media? 

  • Re-thinking revenue – I am certainly not enjoying the current ad slowdown, but on the positive side, it is forcing us – and perhaps others like us – to get scrappy about other pillars of future growth. We are moving faster and smarter now because we have to.
  • The growth of AI – Like everyone else, I am both excited and nervous about the impact of generative AI (eg ChatGPT, DALL-E, etc) on our industry.
  • How should media companies innovate? – Lastly, with independent media brands vanishing all the time (through failure/closure or M&A), and cycles of consolidation followed by startups, how we are innovating as an industry? Frankly, it all starts to feel sort of tired.

Anything else you’d like to tell Congress delegates? 

Not really – I am looking forward to listening to the panels and speakers and meeting as many people as possible.

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About Congress

The FIPP World Media Congress is a must-attend event for anyone in leadership positions in the media. Delegates can hear from an incredible range of media thought leaders and influencers while networking with their peers in the resort’s stunning venues and hotels.

For specially discounted tickets click here.