Next Google Digital Immersion Week programme starts.

This morning, we kicked off the next Google Digital Immersion Week programme, with FT Strategies and FIPP – Connecting Global Media and hosted by Maciej Bugala and Alastair Lewis.

DIW attendees will learn how to build data-driven (audience) personas for their businesses and develop revenue streams around those personas.

We have people from Denmark, Ireland, Portugal, Spain, the UK and more, with guest presenters including several from Financial Times, and James Hewes, Martha L. Williams, Andrea Davies, and John Wilpers.

Reminder: Do not miss FT Strategies’ workshop at the FIPP World Media Congress in Cascais, Portugal in June. More about that at www.fippcongress.com.