FIPP WORLD MEDIA CONGRESS 2022/Meet the sponsor: Nina Interlandi Bell, Data Partnerships, Marketing Manager, Bombora. HomeScheduleAgenda day 1Agenda Day 2SpeakersSponsorsVenueNewsSold Out Author: Sebastian CoryPosted: 30th May 2022 Blog navigationPrevious Blog: Congress tickets sold outNext Blog: Innovation Report: Six technological paradigms to navigate in a changing media world The Di5ru.pt blog Nina Interlandi Bell, Data Partnerships, Marketing Manager, Bombora Nina Interlandi Bell, Data Partnerships, Marketing Manager, Bombora will be at the World Media Congress in Cascais, Portugal, from 7-9 June. Below, she answers five quick-fire questions ahead of the conference. For more on Congress, to register and learn about networking opportunities with media, tech and other industry leaders, go to fippcongress.com. Tell us about your business Bombora is on a mission to revolutionise B2B sales and marketing through the use of data built on an ecosystem of quality, collaboration, and innovation. Tell us about your role in the business The Bombora Co-op powers collective data strategy to solve difficult problems for publishers at an unprecedented scale. What do you see as the three main challenges for media? 60%-80% of B2B site visitors are unknown and transient. No cost-effective solutions exist to address transient audience. First-party-only data strategies often fail to predict who’s in-market at scale What do you see as the three main opportunities for media? The Bombora Insights suite enables increased targetable inventory, deep post-campaign reporting, and identification of off-site audience interests. The co-op model enables publishers to trade for more audience data than they would choose to buy and increase available 1st-party inventory. Bombora Company Surge® enables publishers to identify the companies on their sites and what they’re buying, develop data-powered content strategies, and drive greater, more rapid ROI for their advertisers. Why should people meet with you at the Congress? Bombora’s co-op model enables data usage at scale in a way that is more cost-effective than expected. Becoming more data-centric in terms of product and sales strategy can produce more advertising dollars right now. Yes, cookie-blocking increases the value of firstt-party audience—so now is the time to define and refine data strategies that increase first-party inventory and are viable in a post-cookie world. For more on Congress, to register and learn about networking opportunities with media, tech and other industry leaders, go to fippcongress.com.