Meet the sponsor: Lise Coetsee, Commercial Manager, Media24.

Lise Coetsee, Commercial Manager, Media24

Lise Coetsee, Commercial Manager, Media24 will be at the World Media Congress in Cascais, Portugal, from 7-9 June. Below, she answers five quick-fire questions ahead of the conference.

For more on Congress, to register and learn about networking opportunities with media, tech and other industry leaders, go to fippcongress.com.

Tell us about your business

Media24 Lifestyle is the leading role player in the South African magazine industry. We publish 77% of the magazines sold nationally at magazine stands, and seven of our brands are among the top 10. Our interests extend to multiple platforms including digital media, television, video, eventing and ecommerce, as well as other diversification. We use the power of 360-degree brands and our culture of entrepreneurship to create experiences that can be accessed anytime, anywhere. Our Lifestyle content includes education, travel, food, fashion, beauty, agriculture, health and wellness, home and décor, and DIY.

Tell us about your role in the business

I am the Growth Manager at Media24 Lifestyle. Ourstrongbrands are trusted in South Africa, and it is important to ensure the sustainability of these brands by continuously innovating our offerings and cultivating a culture of growth among team members. My main responsibilities include growing the revenue of our brands with a strong focus on diverse revenue. Pillars of our diverse portfolio include events, content syndication, bookazines, brand academies, affiliate marketing, white label services and curated products.

What do you see as the three main challenges for media?

Lack of TRUST in media sources. Especially after the pandemic, fake news spread like wildfire. Consumers want to trust their sources of information-whether it is news, lifestyle content or branded content.

More than ever brands need to be reliable and personal at every touchpoint. The competition for the audience’s attention in a society with a narrowing attention span

What do you see as the three main opportunities for media?

Magazine brands are trusted sources-have long been known for their in-depth, accurate, fact-checked journalism, and in a world filled with fake news, people are returning to a medium they can trust.

Magazines can also offer physical touchpoint experience for consumers to make the experience more personal. Innovation in media-the landscape keeps changing and one needs to adapt with new platforms, new business models, etc. This can be a challenge and an opportunity

Why should people meet with you at the Congress?

Media24 Lifestyle has amazing content created by our experienced and award-winning editorial teams. Ourcontentpillars include education, travel, food, fashion, beauty, agriculture, health and wellness, home anddécor, and DIY. Come and have a look at what we have on display. We can tailor-make a content solution package for your organisation, whether you are looking for print, digital or video. Even if you are not looking for a content solution, we would still love to meet with you to share ideas and learn from each other

For more on Congress, to register and learn about networking opportunities with media, tech and other industry leaders, go to fippcongress.com.