Meet the Sponsor: Dan Heffernan, Vice President & Chief Product Manager, AdvantageCS.

Dan Heffernan and AdvantageCS will be at the World Media Congress in Cascais, Portugal, from 7-9 June. Below, he answers five quick-fire questions ahead of the conference.

For more on Congress, to register and learn about networking opportunities with media, tech and other industry leaders, go to fippcongress.com.

Here is Dan.

Tell us about your business

AdvantageCS is the premier subscription platform for magazine and media companies world-wide. Some of the biggest magazine and digital content publishers run on Advantage. Want to increase revenue, reduce churn and expand your revenue streams? Advantage is the solution which will enable that kind of control over your business.

Tell us about your role in the business

As Vice President & Chief Product Manager, I am responsible for sales, marketing and product direction. I also lead the business development teams.

What do you see as the three main challenges for media?

• To be as agile as possible in this changing landscape.
• To expand their footprint in order to capture more readers.
• To continue to provide excellent and unique content that enhances people’s lives.

What do you see as the three main opportunities for media?

• Technology can enable all sorts of growth.
• People are hungry for excellent content, and reaching those people is easier than ever.
• The data you have on content consumption is the stuff of dreams. It makes marketing so much more accurate.

Why should people meet with you at the Congress?

Because we can help them grow, connect their systems, simplify their ecosystem and give them tools to expand and grow. Want to try a new revenue stream? Advantage allows you to try new things because of its broad capabilities.

And because our clients are thrilled.

For more on Congress, to register and learn about networking opportunities with media, tech and other industry leaders, go to fippcongress.com.