Meet the Speaker: Guida Marques Pinto, Público

“We are living in the ‘subscription addiction’ era. Inspiration might come from a toothbrush or a guitar rental company. What I find most inspiring is how some subscription companies strategically build communities and promote the membership economy.”

Guida Marques Pinto, Digital Innovation Director at Público in Portugal, spoke to FIPP’s Ashley Norris ahead of the FIPP World Media Congress, where she will be part of a panel discussion titled, Counteracting subscription fatigue through product extensions, bundling and other initiatives.

It is one of several sessions and workshops on subscription business, including technology providers such as Mather Economics, Naviga, Piano, PressReader, and Zephr. Other speakers on subscriptions include to name two, Will Page, author of Tarzan Economics and former Spotify Chief Economist, and Douglas McCabe, CEO of Enders Analysis.

Congress takes place from 7-9 June in Cascais, Portugal.

Guida has been the Digital Innovation Director at Público since March 2020 (“Yes, that March.”). Prior to Público, “I worked for seven years at Global Media Group here in Lisbon in a number of digital roles: PMO, innovation coordinator and e-commerce director.

“Before that, I spent several years in the retail and construction sectors, mostly abroad, between Spain, China and the UK, where I completed my MBA at Imperial College. Recently I became a board director at the European office of INMA (International News Media Association), FIPP’s industry body counterpart with roots in the news business.”

Read the full interview with Guida on fipp.com. Congress tickets are available until 25 May, after which a late charge will be applied. We are now nearing capacity, so please do so sooner rather than later if you are still interested in booking. You can learn more and sign up here.

At Congress, you will not only be able to hear from Guida and 70+ other international speakers, but you will have also the chance to participate in several other activities:

Participate in our First-Party Data Strategies on the afternoon of 7 June
Join seven in-depth workshops on 8 and 9 June
Book one-to-one meetings with our Deal Room platform
Visit one of three expo areas, including two PressReader bars
Network and socialise during breaks
Join the Pugpig Trotters networking walking and running club
And enjoy beautiful Cascais.

Delegates from 30 countries have already signed up. Don’t miss out.

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