George Montagu
The blog

One of the first industry leaders in the pivot towards reader revenues is the Financial Times, which hit the one million digital subscribers mark last month.

Its consultancy arm, FT Strategies, among other activities, hosts several training programmes helping news and magazine publishers develop their reader revenue models. Google Digital Immersion Week with FIPP count among these courses.

At the 44th FIPP World Media Congress in Cascais, Portugal (7-9 June), FT Strategies will host a workshop on optimising B2B (and special interest) revenue. It will be “a collaborative session where we will work together and discuss ideas of how to grow revenues through avenues such as engagement pricing and creating new licenses”.

The workshop will be presented by Aled John, Deputy Managing Director, and George Montagu, Subscriptions Strategy Lead, FT Strategies, UK.

FIPP colleague Jamie Gavin spoke to George ahead of their session at Congress. You can read the full interview with George here.

For those in B2B media and special interest, another Congress workshop to consider attending is one on product development and management, hosted by Speciall Media’s Carolyn Morgan and Pendo and Mind the Product’s James Mayes.

This session will answer questions such as, How do you design new products? How best to research your customers? What is the best way to develop their needs into a valuable proposition? How do you ensure your product delivers what they want?

For more on the Congress speaker programme and to register with the discounted Early Bird rate available until 27 April, click here.