FIPP WORLD MEDIA CONGRESS 2022/Meet the speaker: Catarina Carvalho, Mensagem. HomeScheduleAgenda day 1Agenda Day 2SpeakersSponsorsVenueNewsSold Out Author: Cobus HeylPosted: 16th Mar 2022 (Updated: 17th Mar 2022) Blog navigationPrevious Blog: Lisbon, the startup scene and media-tech companies making wavesNext Blog: Meet the speaker: Alysia Borsa, Dotdash Meredith The Di5ru.pt blog Our FIPP colleague Ashley Norris spoke to Catarina Carvalho ahead of the FIPP World Media Congress, taking place from 7-9 June in Cascais, Portugal, where she will be one of more than 50 speakers. Previously an editor at Portugal’s oldest newspaper, Catarina took the plunge into media entrepreneurship, co-founding local news startup Mensagem. In this exclusive interview, she explains the rationale behind Mensagem, underlines the importance of community-based media. She explains the unique traits that people from editorial backgrounds bring to leadership positions, or, alternatively, why non-journalist media leaders need a good appreciation of content. Catarina also shares her thoughts on the monetisation of local media, and why Lisbon has become a startup hotbed. Read the full interview here. The speaker programme for Congress is here (note, it remains subject to change): Day 1, 8 June Day 2, 9 June Our Early Bird offer with huge discounts on tickets will remain available for a short time only. Register here to take advantage of the offer.