Join us in Berlin
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Update on the Berlin tour:

Please note this tour has now been postponed. If you are interested in joining on a future date on another tour, register your interest with Martha Williams at [email protected]. However, the good news is Mx3 Berlin and FIPP Insider continue as planned. We hope to see you there!


For reference only, this was the original plan with the tour

Ahead of Media Makers Meet (Mx3 Berlin) and FIPP Insider Berlin on 19 & 20 October, we will visit Deutsche Welle and Axel Springer on 18 October with our Data & Di5ruption Tour — an opportunity to immerse yourself into the world of digital data transformation in media and build new connections.

We have up to 15 places available on the tour.


Data & Di5ruption Study Tour: 10+ top-notch speakers

Berlin is one of Europe’s most important hubs for digital and data transformation in the media industry. This fast-paced, one-day study tour will highlight the best of Berlin’s media shifters, including Axel Springer’s BILD and WELT; and Deutsche Welle.

The study tour delegation will learn about all things innovation: first-party data collection; GDPR and the privacy imperative; leveraging new platforms, how to engender trust in media; building data-driven products; and how to build the digital media company of the future.



This fast-paced, one-day study tour will highlight the best of Berlin’s media shifters, including Axel Springer’s BILD and Die Welt; and Deutsche Welle. The tour takes place on 18 October, the day before Mx3 Berlin, and there are 20 places available. The tour delegation will learn about:

  • First-party data collection
  • GDPR and the privacy imperative
  • Leveraging new platforms, including streaming video and audio and Twitch
  • How to engender trust in media
  • Building data-driven products
  • how to build the digital media company of the future

You will hear from some of the most forward-thinking practitioners through case studies from data scientists, commercial directors, chief digital and data officers, innovation lab directors, product developers and other business executives at each company.

***A special treat***

You’ll have lunch at the fabled Journalisten-Club at Axel Springer.

You can sign up for the tour alone or combine Mx3 Berlin and the tour while in Berlin.

Register here to secure a place only for the tour. Should you like to attend both the tour and Mx3 Berlin, get in touch with Martha Williams at [email protected] for a discounted rate on both.


WHO SHOULD Join the tour

Media company executives and decision-makers with a remit for digital transformation; data-led product and revenue development; content and audience expansion; and other innovations at their media companies.


TOUR SCHEDULE (Tuesday, 18 October)

Meet at Deutsche Welle

  • 09:00: Meet your host Martha Williams at Deutsche Welle, Voltastraße 6, 13355 Berlin, Germany

Welcome to Deutsche Welle & Introduction to DW’s mission, structure and programming

  • 09:00: Welcome and overview
    • Alina Fichter, Head of Digital Format and Product Development & Innovation Lab
  • 10:00-11:00:  Current digital projects with a focus on streaming video, Q&A
  • 11:00-12:00  Tour of DW’s newsrooms and multimedia studios. Speakers and topics include:
    • Marie Kilg, Co-Coordinator of DW’s Innovation Lab, on current projects of the DW Lab on Twitch
    • Maximiliane Koschyk, Head of News Digital, on DW News streaming project News Desk
    • Erika Marzano, Project Manager of Audience Development, on Audio streaming.

Travel to & Welcome at Axel Springer

  • 12:00-12:30: We make our way to Strasse 65, Berlin, 10888, Germany
  • 12:30 – 14:00: Lunch at Journalisten-Club
  •  14:00  Welcome and Intro
    • Robert Blanck, General Manager Advertising & E-Commerce;  one more Axel Springer executive TBC
  • 14:15 – 15:00 Newsroom Tour @WELT
    • Michael Reiner VP Digital WELT
  • 15:00 – 15:30 Advertising @ News Media Germany: Adtech Stack & Privacy challenges,
    • Robert Blanck GM Advertising & E-Commerce
  • 15:30 – 16:00 1st party data stack and trusted data
    • Christopher Reher, General Director Data @ Axel Springer All Media (ASAM)) (TBC)
  • 16:00 – 16:30 Product development BILD
    • David Schumann – Head of Product BILD
  • 16:30 – 17:00 People and Culture @News Media Germany 
    • Speaker TBC
  • 17:00 – 17:30 Subscriptions and Premium at News Media Germany
    • Daniel Mussinghoff, Director Premium BILD, Falk Schneider, Director Premium, WELT


Join us there!

For an investment of only €833 + German VAT (just over €991 in total), you will sign up for an immersive, transformational experience which includes access to all meetings and discussions and lunch at the Journalisten-Club at Axel Springer. We have up to 15 places available on the tour.

Sign up here

Group offer:

Discounts of 25% are available for groups of 2 or more.

3-in-1 offer:

We have a custom special offer available should you want to attend the Tour (18 October), Mx3 Berlin (19 October and up to lunch on 20 October) and FIPP Insider (in the afternoon of 20 October, at the same venue is Mx3 Berlin).

Get your discount:

For more on the special offers, contact Martha Williams at [email protected].