Digital Butterfly
The Di5ru.pt blog

Launched in December 2021 Di5rupt (“Disrupt”) is a new business, but with a history stretching back almost a hundred years

Launched in December 2021 Di5rupt (“Disrupt”) is a new business, but with a history stretching back almost a hundred years.

Co-founded by Cobus Heyl and John Schlaefli, colleagues at FIPP – connecting global media, Di5rupt will begin life in 2022 with organising and hosting the 44th FIPP World Media Congress on license, offering several established training courses for media as well as commercial and content services for FIPP.

On top of these established businesses, Di5rupt will develop further 3rd party services as well as its own, proprietary products – more on these in due course.

We chose the name “Disrupt” to remind ourselves not only of how disruption leads to new ideas and innovation, but also that a failure to keep up will inevitably lead to your demise.

The 5 in “Di5rupt” has more meaning that just replacing an S with a lookalike 5, but because we are building the business on 5 service pillars: Events, Training, Content, Commercial, and Marketing.

There is also a slightly personal reason for the 5. Co-founders Cobus and John are both north of 50. The idea that age means you are stuck in your ways, unwilling to innovate and change, and without the energy to move out of a comfort zone must in itself be disrupted! We refuse to bow to the stereotypes.

Based in the United Kingdom, Di5rupt operates across international markets. Join us somewhere in the world or online as we roll into 2022 and beyond!

Connect with us on LinkedIn:

Or email us:

  • [email protected] (focus areas: general management, product, marketing, and content services)
  • [email protected] (focus areas: general management, commercial sales, and strategic partnerships)

 

About / Us.

Co-founded by Cobus Heyl and John Schlaefli, Di5rupt (“disrupt”) is a startup but its portfolio includes brands stretching back almost a century.

In June 2022, we organised, hosted and sold out the 44th FIPP World Media Congress on license for the first time. Also in June, we launched our first proprietary product in conjunction with World News Media Network – a seminar on First-Party Data Strategies. Our second wholly-owned is Media Makers Meet (Mx3 Berlin), which focuses on innovation in B2B as special interest media verticals.

We further provide content, commercial and marketing services to 3rd parties such as for the FIPP – Connecting Global Media’s Insider events (international speaker acquisition and sponsorship sales) and Google and FT Strategies’ digital immersion weeks.

With direct access to multiple media and tech experts around the world, Di5rupt taps into an extensive knowledge ecosystem in developing and delivering its product and service portfolio. 

Based in the United Kingdom, Di5rupt operates across international markets.

Cobus Heyl
[email protected]

 

Focus areas:
General management
Finance
Product
Content & Marketing

John Schlaefli
[email protected]

 

Focus areas:
General management
Commercial sales
Strategic partnerships

Ces Jyrwa
[email protected]

 

Focus areas:
Speaker management
Updating conference site/s
Social media posts and monitoring

Carlotta Serantoni
[email protected]

Focus areas:
Partnership sales
Publisher partnerships

Bastian Schwithal
[email protected]

Focus areas:
Di5rupt Entrepreneur-in-Residence: DACH region