First-Party Data Strategies Seminar: Speaker Biographies.

Driving first-party data is a top priority for media companies, particularly crucial in the next year as revenue-enabling third-party cookies are disappearing in 2023.

Di5rupt, in association with World Newsmedia Network, will host a First-Party Data Strategies seminar on Tuesday, 7 June, at the Congress Campus, in Cascais, Portugal. The seminar includes the launch of FIPP‘s first in-depth white paper on the topic.

• Congress delegates can attend the seminar at no extra cost: Sign up here for free
• Not registered for Congress? Sign up here for both events (the rate gives you full access to both)

See the schedule for FPD Strategies here.

About your speakers

Valeria Kuepper, Vice President of Data Strategy & Partnerships, RTL, Germany

Valeria is responsible for the company-wide data strategy and driving value out of data and new technologies to enable the digital transformation of RTL. During her career and various stations at RTL, she led several departments for data product development (e.g., AI-based products) and co-founded the netID. Before RTL, she worked as a strategy consultant at BCG. She studied business engineering, focusing on applied computer science and financial mathematics at the Karlsruhe Institute of Technology, EM Lyon and the University of Cambridge.

 

Simen Breen, Senior Manager, Privacy, Norway

In this presentation, Schibsted will share insight into how users’ privacy can be ensured, while still unlocking the value of data across brands. Schibsted’s first party data strategy is built on mandatory building blocks for brands designed to protect users’ privacy and enable data sharing. An approach to the privacy component of a first party data strategy will be explored in this talk.

Danny Spears, COO, The Ozone Project, UK

At The Ozone Project, Danny is focused on helping publishers around the world create and retain value in their ecosystems through publisher-centric technology provision and strategy consulting. Prior to joining The Ozone Project, Danny led global ad tech and data strategy at The Guardian.

 

James Hewes, President and CEO, FIPP, UK

Having held various positions in his 12-year stint at the BBC, James Hewes was part of the team that sold the business to private equity in November 2011. He was then Publishing Director for Top Gear, Good Food, Easy Cook and Lonely Planet Magazine and a Director of BBC Haymarket Exhibitions. He spent five years in Dubai, running Gulf News Publishing. Appointed President & CEO of FIPP in September 2017, he joined from The Art Newspaper. He is also a member of the Advisory Board at Dojoko, an education-focused start-up and a member of Oxford Brookes University’s Journalism Advisory Board.

 

Arvid Tchivzhel, Managing Director of the Digital Consulting Practice, Mather Economics, USA

He brings over 12 years of experience translating data and analytics into action. Arvid is also an expert on digital media and technology best practices. He is a trusted partner, advising hundreds of respected global brands with digital transformation strategy and implementation.

 

Michael Silberman, SVP Strategy, Piano, US

Michael Silberman is SVP of Strategy at Piano, overseeing Strategic Services, a team that provides consulting to Piano’s customers to help them define, launch and optimize their digital businesses to drive revenue growth. Prior to joining Piano, he was General Manager, Digital Media at New York Media, the parent company of NYMag, The Cut and Vulture, where he quadrupled digital revenue and grew the audience more than 10-fold. Silberman also led digital editorial and product development at Rodale and started his digital media career at MSNBC.com as one of the top editors. Pre-digital (yes, there was such a thing) he was a producer at CBS News.

 

Jaime Schulties, Senior Director of Media Partnerships, Bombora

Seize the data; a mantra Jaime has proclaimed for decades but is even more relevant for publishers today. Jaime began her career with a database marketing company that specialized in partnering with publishers to hone and perfect their database marketing strategies. After 13 years of consulting with publishers, she joined a consortium of publishers owned by Tribune, Hearst, McClatchy, and Gannett focused on increasing national advertising revenue with the collective scale from the top 30 markets in the United States. With two decades of publishing experience, Jaime joined Bombora as Senior Director of Media Partnerships where she works with over 4000 publishers around the globe to harness the power of their first-party data, offer scalable solutions for even the most niche publications, and leverage intent data at scale to claim more of the six billion dollars spent in B2B advertising every year.

 

Sonali Verma, Business Development Director, The Globe and Mail, Canada

Sonali Verma works with content producers all over the world to help them transform their business models and embrace a data-driven culture. As the manager of digital production and audience engagement teams at The Globe, she led a mind shift in getting journalists to understand how data could make them more effective while staying true to their mission to build a better Canada.

She also collaborated with The Globe’s data science team on an analytics project that evolved into an artificial intelligence and machine-learning platform called Sophi.io, which is now used on five continents. She has been Sophi’s senior product manager and director of customer success, and also oversaw marketing efforts that won several international awards. Her current role as Business Development Director entails working closely with publishers to help them build sustainable revenue models by using Sophi’s automation, prediction and optimization technology.

She was previously the editor of Globe Investor, an editor at Bloomberg News, a senior producer at CNBC and one of 10 young journalists chosen worldwide for the coveted Reuters Trainee program.

ABOUT Your host:

Martha Williams, CEO, World Newsmedia Network, USA

Martha L Williams is a digital media industry author, speaker and consultant. She runs World Newsmedia Network, a data and AI disruption consultancy and research business. She was a research associate at the University of Oxford’s Reuters Institute from 2012 to 2014, focusing her research on digital media disruption and data and artificial intelligence for media. She founded and has organised the Data and AI for Media conference ten times since 2013 – the first and only data and AI conference for media companies, drawing business and journalism executives from every continent. The conference has been held worldwide in collaboration with partners Open Society Foundations, Microsoft, Google and Thomson Reuters. A prolific author of digital media industry strategic reports, Martha has researched and written on a variety of topics: disruptive innovation, digital advertising, subscriptions, social media, e-commerce, content, privacy, usership trends and strategy.