THE PLAYBOOK for HIGHER REVENUES and BETTER CUSTOMER RELATIONSHIPS

Prepare for your post-cookie world with a pre-Congress seminar on 7 June dedicated to First-Party Data (FPD) Strategies.

We hope you can join us

7 June 2022

1:00 pm - 1:10 pm

Setting the Scene
A quick welcome and overview.
Martha Williams, CEO, World Newsmedia Network, and FPD Strategies Host, USA

*Learn more about the FPD Strategies speakers and host, here.

1:10 pm - 1:40 pm

RTL Germany: Ensuring first-party data future

This presentation looks at how RTL has built a robust data strategy, and has introduced data-driven products to enhance the user experience. Valeria will explore how RTL created its unique identifier approach to address the industry’s cookie-less future challenges. She will describe RTL’s company-wide data strategy, and will reveal exciting projects to be rolled out in the coming months as part of RTL’s first-party data agenda.

Valeria Keupper, VP Strategy and Data Products, RTL, Germany. Hosted by Martha Williams

1:40 pm - 2:10 pm

State of Play: Media’s First-Party Data Readiness

Third party cookies are disappearing this year. As we launch FIPP’s report on first-party data, authored by Martha Williams, here is what publishers must do to thrive in the post cookie world (note: FPD Strategies delegates will get a free download of the executive summary of the report).

James Hewes, President and CEO, FIPP, UK. Hosted by Martha Williams, CEO, World Newsmedia Network, USA

2:10 pm - 2:40 pm

Ozone Project restoring publisher control over monetisation

This session will look at the future of the first-party data monetisation strategy–a world where publishers have restored control of their most precious asset and its distribution. With scarcity restored, we will look at the role of ‘clean’ technology and publisher collaboration as a vehicle for market-level change. We will look at the 2x revenue growth that early-movers are enjoying as a result…a path that surely other publishers will follow.

Danny Spears, COO, The Ozone Project, UK, with more participants to be announced. Hosted by Martha Williams.

2:40 pm - 2:55 pm

Mini Break

2:55 pm - 3:25 pm

Fireside chat

First-party data and privacy laws

Learn where privacy laws are heading and how publishers like Schibsted adhere to these regulations and still fully understand their audience.

Simen Breen, Senior Manager, Privacy, Schibsted, Norway. Hosted by Martha Williams.

3:25 pm - 3:55 pm

The revenue opportunity from first-party data

What is the return on the investment made by leveraging technology and first-party data? This session will focus on practical use cases from around the world, and impact the bottom line built on top of a robust first-party data strategy.

Arvid Tchivzhel, MD of Digital Consulting Practice, Mather Economics, USA. Hosted by Martha Williams.

3:55 pm - 4:45 pm

Panel discussion and Town Hall

The future of first-party data for magazine media companies

We bring a group of our earlier speakers for their key thoughts on how first-party data strategies will impact on the future of magazine media. We also ask attendees for their opinion for their key take-outs from the event.

Hosted by Martha Williams

Note: the agenda remains subject to change