FIPP WORLD MEDIA CONGRESS 2023/Congress Partner Insight: Tom Allum, Founder, Baytree. HomeSCHEDULEAGENDA DAY 1AGENDA DAY 2SPEAKERSPartnersVenueNewsGalleryGet TicketsSold Out Author: AshleyPosted: 12th May 2023 (Updated: 16th May 2023) Blog navigationPrevious Blog: Congress Partner Insight: Lisa MacLeod and Daisy Donald, FT StrategiesNext Blog: MX3 Collectif Partner, Oaklins DeSilva + Phillips - Jay Kirsch on ChatGPT’s First Deal Tombstone? The Di5ru.pt blog At the FIPP Congress 2023 in Cascais, Portugal, delegates will have the opportunity to meet representatives from FIPP’s partner companies. Here is a quick primer Q and A with Baytree’s Tom Allum. Baytree designs, builds and optimises best-in-class headless CMS sites that can help businesses scale to their full potential. Who are you and what do you do within your company? I’m the founder and managing director of Baytree, a digital agency specialising in migrating publishers to headless CMS technology. My primary focus is to ensure the technology our clients are building is helping them deliver against their business objectives and driving growth. I have a passion for the publishing industry – it’s at the coal face of digital disruption and it’s a sector where early adoption of the right technologies can really help companies leapfrog the competition. What does your company do? What type of businesses do you help/work with? We create digital platforms that help publishers, both big and small, operate online more effectively. Our team of thinkers, engineers and designers specialise in bespoke product development. Our goal is to build platforms that enable publishers to innovate, iterate, and get to market faster using a modern, agile tech stack. What type of people/companies are you hoping to meet? I am hoping to connect with publishers who may require advice or guidance on how they can grow their slice of the reach and revenue pie. We have a lot of experience in specialised areas such as headless content management and can hopefully offer up some interesting insights on how to use these technologies to drive growth and increase reach. What do you think will be the key topics of conversation around the Congress? Given the global nature of the attendee list, I expect a lot of people will be wanting to hear viewpoints on how AI regulation could play out across different jurisdictions and what this means for global publishing organisations. Further opportunities Get in touch with Tom here Learn more about Baytree here.
