FIPP WORLD MEDIA CONGRESS 2023/Congress Partner Insight: Jokke Nurminen, CEO of data specialists Syno International. HomeSCHEDULEAGENDA DAY 1AGENDA DAY 2SPEAKERSPartnersVenueNewsGalleryGet TicketsSold Out Author: AshleyPosted: 19th May 2023 Blog navigationPrevious Blog: MX3 Collectif: The Data Business - 5 ways bespoke data builds grow your audience Next Blog: Congress Partner Insight: Joris van Lierop, CEO at The Content Exchange The Di5ru.pt blog At the FIPP Congress 2023 in Cascais, Portugal, delegates will have the opportunity to meet representatives from FIPP’s partner companies. Here is a quick primer Q and A with Jokke Nurminen, CEO of data specialists Syno International. The company won’t be in Cascais but are the official partner for Di5rupt for the post-conference survey and also help with other research and data needs. Who are you and what do you do within your company? I’m the CEO of Syno International. We are a data company specializing in the collection, processing and reporting of data supporting business decision-making with plus 40 employees. I am personally involved in the road map to develop our platform, development of solutions for the media industry as well as working with key clients. What does your company do? What type of businesses do you help/work with? Our teams across offices in Europe, the Americas and Asia provide clients with a consumer data platform and related services that enable organisations to efficiently collect data and make better business decisions. We help a range of publishers and media agencies to do surveys and measure online behaviour of consumers that help them analyse, optimise and report on advertising campaign performance. We then connect consumer data we gathered to our clients’ current DSP’s and tech stack to enable a powerful connection between the worlds of market research and advertising. What type of people/companies are you hoping to meet? We are not participating in the conference this year, but we are the official partner for Di5rupt for the post-conference survey and also help with other research and data needs. We are more than happy to connect online about our cost-efficient offering when it comes to online surveys, customer experience, online communities, data-lake solution for insights and more. What do you think will be the key topics of conversation around the Congress? I would think that AI and ChatGPT will be discussed at length but also continued talk about the digital journey companies are taking and discussions on new revenue streams. Further opportunities Get in touch with Jokke here Learn more about Syno International here.
