Chat GPT summary of Congress agenda deep-dive

The 45th FIPP World Media Congress is the must-attend event for media industry professionals to explore the challenges and opportunities that are shaping the industry today.

The 45th FIPP World Media Congress offers a time and place for you to “be there”. But before diving into the article, you can sign up here to join us in Cascais from 6-8 June. Also read the Art and Science of “being there” and our full deep dive on the agenda here.

The Congress will feature speakers from major markets worldwide, including media leaders, entrepreneurs, and experts who will provide insights into the most pressing issues facing the industry today.

Some of the topics that will be discussed at the event include strategy, leadership, diversity and inclusion, AI, magazine media , technology, storytelling, audiences and communities, monetisation, innovation, and entrepreneurship.

Strategy and leadership

The strategy and leadership theme will feature speakers sharing their insights into how to operate successfully in the current economic climate. Bonnie Kintzer, President and CEO of Trusted Media Brands, will discuss how she transformed Reader’s Digest into a spectacular success, while other speakers will discuss market turmoil and strategies for media companies to withstand challenges and position for a better future.

Diversity and inclusion will also be a key topic at the Congress. Shirish Kulkarni, D&I Innovation Consultant, Journalist, and Researcher, will showcase with empirical data how diversity and inclusion drive innovation and a culture of innovation in media.

The Congress will include stories from media leaders who operate in challenging markets, such as Agustino Fontevecchia, Digital Director of Editorial Perfil, who will share his experiences of running a media business in Argentina amid rampant inflation, political instability, and technological change.

AI, technology and media

AI, technology, and media will be another key topic at the Congress, with Danish author and media transformation expert Steffen Dambourg providing a strategic perspective on AI and the next wave of transformation and change for the media industry. Meanwhile, Lexie Kirkconnell-Kawana, CEO of Impress in the UK, will discuss the potential legal minefield the popularisation of AI brings, and how ethical codes for journalists can account for AI transparency in the face of an expected explosion in fake news.

Storytelling, audiences and community

Storytelling, audiences, and communities will also be explored at the Congress, with speakers discussing audience engagement, generational differences in media consumption, and the value of purpose-driven content.

Monetisation

The Congress will feature several speakers who will discuss monetisation, including diversified revenues, subscriptions, advertising, and licensing. For example, Jens Müffelmann, Executive Chairman of Bonnier LLC, will discuss harnessing audience passions to generate diversified revenues, while Kerin O’Connor, Co-founder of strategic consultancy Atlas, will discuss how publishers can use the power of their brands to build sustainable subscription businesses. Attendees will also hear from brands such as Substack, Wunderman Thompson and SJC Media.

Innovation and entrepreneurship

Innovation and entrepreneurship will be a big theme at the Congress, with speakers discussing how to unlock the power of media groups through innovative and proven initiatives. Juan Señor, President of INNOVATION Media Consulting, will share the best innovation examples worldwide and explain how companies use challenging environments to create new opportunities. Meanwhile, Abdullah AlOlayan, CEO of Ananas Media in Saudi Arabia, will discuss his efforts to pioneer media entrepreneurship in a rapidly evolving market.

Vertical and magazine media

Several sessions on vertical and magazine media at Congress will feature a range of speakers sharing insights on the strategies and innovations that have helped them succeed in their respective markets. This includes Rafat Ali, who will discuss media entrepreneurship and building products for passionate audiences, and Elizabeth Bramson-Bourdreau, CEO of MIT Technology Review, who will talk about the magazine’s digital-first transformation and diversified revenue model. Other topics covered include the importance of being a voice for your audience, creating and launching magazine media brands that span continents, and how innovative magazine media storytelling drives commerce and profitability. Hear from businesses and brands ranging from Morning Brew/A Media Operator, Recurrent Ventures and more. Overall, the sessions in this section will offer valuable lessons and ideas for anyone looking to thrive in the competitive world of media.

Join us in Cascais

The Congress will provide a platform for media professionals to learn from one another, share their experiences, and gain insights into the challenges and opportunities facing the industry today. With a diverse range of topics and speakers, the Congress promises to be an essential event for anyone working in media. Learn more here.