Media Makers Meet/Meet the Speaker: What the next generation wants. HomeAbout UsAgendaSpeakersSponsorsMeetVenueBlogContact usRegistration now closed Chloe Combi Mx3 Berlin Speaker (more at mediamakersmeet.com) Author: Cobus HeylPosted: 1st Sep 2022 (Updated: 12th Sep 2022) Blog navigationPrevious Blog: Meet the Speaker: From engineer to media entrepreneurNext Blog: Meet the Speaker: Collaborate your way to success The Di5ru.pt blog Like all other media sectors, B2B and special interest businesses need to pay attention to the rise of the next generation of media colleagues and consumers. At Media Makers Meet (Mx3 Berlin), generational expert Chloe Combi will join us for a conversation titled, The people question: what the next generation of media workers and consumers want. Below, we asked Chloe five quick questions to introduce her as one of more than thirty Mx3 Berlin speakers. First, however, some news about a special offer on tickets and a little more about Mx3 Berlin. Save 20 per cent on your ticket You can now sign up for the event with our special Mx3 Berlin Speaker Offer, giving a discount of 20 per cent on the standard rate. Sign up here (note: places are limited to just one hundred attendees, so if you want to attend, we advise not to leave registration too late). Use the discount code “Di5rupt_20“. (When you click on “Tickets” on the registration page, note “Enter promo code” in blue font directly above the header “General Admission”. Enter the code there for the discount). About Mx3 Berlin Mx3 Berlin is an English-medium international event on 19 & 20 October, hosted at Fabrik23 in Berlin, Germany. It is off-the-record, allowing participants to freely speak their minds about challenges, opportunities and solutions for the sector. It will include fireside chats, panel discussions, round tables, and networking opportunities. See the draft agenda here See the speakers so far confirmed here Attendance will be limited to just a hundred participants to ensure a highly interactive, participatory event where speakers and attendees contribute alike to the success of the event. Di5rupt organises and hosts the event with Deutsche Fachpresse, the German B2B Media Association, and MVFP, the German Free Press Media Association (previously VDZ), as the local media partner. Read more about the organisers here. Meet Chloe Combi, Mx3 Berlin speaker Tell us a little about yourself. I am a bit of a professional dilettante – I write (am currently starting my second book, How to Save the World), speak, consult – everything from major brands to joining an American Presidential campaign for 6 months, direct films (most recent one for Meta), and all this is underpinned by research. I’ve done about over 10,000 interviews. All my work focuses on younger generations, primarily Gen Z and now Gen A. Tell us about your earlier career. When I left uni, I didn’t know what to do, and my grandmother who was dying, told me to teach for a bit and it would all become clear. I did, and it did! Tell us about your current role. My current role is almost indefinable – see point 1 – but if you were to absolutely define it, I’d probably be a generational expert! What do you see as the main challenges for B2B/special interest media verticals? How quickly it changes, particularly for young people and how slow the industry is to catch up. What do you see as the main opportunities for B2B/special interest media verticals? If you can figure out what changes are coming and become an early adopter, you can become a real power broker. Clue: you should already know what’s going to go off after TikTok, which Gen A actually don’t like and already think is passe! Meet Chloe at Media Makers Meet (Mx3 Berlin) in October! More at mediamakersmeet.com. See previous Meet the Speaker posts and other Mx3 Berlin news here. Are you interested in joining Our STUDY Tour? Our Data & Di5ruption Tour takes place on 17 and 18 October, ahead of Mx3 Berlin, and will visit media companies in Hamburg and Berlin. Participants will learn from top minds in German media, imparting their innovation and insight about first-party data collection; GDPR and the privacy imperatives; how to engender trust in media; building data-driven products; and building the data-driven digital media company of the future, step by step. Learn more about the tour here. Reminder: Save 20 per cent on your Mx3 Berlin ticket! Sign up here to save (note: places are limited to just one hundred attendees, so if you want to attend, we advise not to leave registration too late). Use the discount code “Di5rupt_20“. (When you click on “Tickets” on the registration page, note “Enter promo code” in blue font directly above the header “General Admission”. Enter the code there for the discount). With only one hundred places available, we advise you to sign up ASAP if you want to attend.
