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The Di5ru.pt blog

Driving first-party data is a top priority for media companies, particularly crucial in the next year as revenue-enabling third-party cookies are disappearing in 2023.

Today, Di5rupt and World Newsmedia Network announce that we will host a First Party Data Strategies seminar from 1-5 pm on Tuesday, 7 June, at the FIPP World Media Congress venue, in Cascais, Portugal. Congress opens that evening with networking drinks, with speaker programme on 8 and 9 June (see the Congress schedule).

There will be limited capacity for the seminar. There are two options to sign up:

This seminar is a primer on what media companies need to do to prepare for the third-party cookie disruption. Attendees will learn about:

  • How first-party data will play the most critical role in the publishing company going forward
  • Technology, talent and training needed to drive first-party data
  • Best practices in first-party data strategic and tactical development
  • How first-party data will optimize revenue, product and content streams

The transformation presents an opportunity for media companies to better control their economic future, but requires investment in technology and a reorganisation of structure and workflow. The switch will drive an irreversible shift from cookie-fueled ad campaigns to content-fueled revenue strategies and tactics.

For more including the draft agenda, visit our FPD Strategies website.