FIPP WORLD MEDIA CONGRESS 2022/Announcement: First-Party Data Strategies seminar ahead of World Media Congress. HomeScheduleAgenda day 1Agenda Day 2SpeakersSponsorsVenueNewsSold Out Author: Cobus HeylPosted: 27th Apr 2022 (Updated: 20th May 2022) Blog navigationPrevious Blog: What comes down must go upNext Blog: Community engagement - Get to know your audience as people The Di5ru.pt blog Driving first-party data is a top priority for media companies, particularly crucial in the next year as revenue-enabling third-party cookies are disappearing in 2023. Today, Di5rupt and World Newsmedia Network announce that we will host a First Party Data Strategies seminar from 1-5 pm on Tuesday, 7 June, at the FIPP World Media Congress venue, in Cascais, Portugal. Congress opens that evening with networking drinks, with speaker programme on 8 and 9 June (see the Congress schedule). There will be limited capacity for the seminar. There are two options to sign up: For those already registered for Congress, sign up here. For those not year registered for Congress, sign up here. This seminar is a primer on what media companies need to do to prepare for the third-party cookie disruption. Attendees will learn about: How first-party data will play the most critical role in the publishing company going forward Technology, talent and training needed to drive first-party data Best practices in first-party data strategic and tactical development How first-party data will optimize revenue, product and content streams The transformation presents an opportunity for media companies to better control their economic future, but requires investment in technology and a reorganisation of structure and workflow. The switch will drive an irreversible shift from cookie-fueled ad campaigns to content-fueled revenue strategies and tactics. For more including the draft agenda, visit our FPD Strategies website.
